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Publications

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  • All HBS Web  (1,044)
    • People  (1)
    • News  (141)
    • Research  (820)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (213)

Show Results For

  • All HBS Web  (1,044)
    • People  (1)
    • News  (141)
    • Research  (820)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (213)
← Page 21 of 1,044 Results →
  • Web

Research - Behavioral Finance & Financial Stability

of the Comptroller of the Currency (OCC) as a quasi-experiment to study the effect of deregulation and its interaction with competition on the supply of complex mortgages. See Marco’s other research here , Amir’s other research here , and... View Details
  • Web

Online Business Strategy Course | HBS Online

meaningfully to strategic conversations and your team’s success Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match Build sustainable success with the help of complements and network View Details
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

seven “C” attributes shared by effective coronavirus leaders. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a leader to project a sense of calm through this difficult, uncertain... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

the model, we find that (i) the supply of long- relative to short-term bonds is positively related to the term spread, (ii) supply predicts positively long-term bonds' excess returns even after controlling for the term spread and the Cochrane-Piazzesi factor, (iii) the... View Details
Keywords: Martha Lagace
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

P. Norton aims to make strategy a continual process. The Execution Premium: Linking Strategy to Operations for Competitive Advantage shows managers how to weave organizational principles into a more effective management system that... View Details
Keywords: by Martha Lagace
  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

Overcoming that obstacle can be a difficult process, especially for entrepreneurs who have a background in a technical, engineering, or another non-sales discipline. They are not used to having to convince anyone of the merits of their projects, and can be downright... View Details
Keywords: by Dennis Fisher
  • Web

Buy Now, Pay Later: Cars on Time

arrangement that shared the risk of car loans between dealer and manufacturer. Its goals were, initially, to smooth out seasonal fluctuations in sales, but the ultimate effect was to dramatically increase the numbers of units sold. Henry... View Details
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

data to decipher traits belonging to toxic workers. The result was anonymized personal data of almost 60,000 workers from 11 firms, about 70 percent of which were based in the United States. The positions were similar front-line, customer service jobs like View Details
Keywords: by Roberta Holland
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

orientation are most likely to lead to a happy, effective workforce. For example, will the results differ if employees reflect on their weaknesses as well as their strengths? If you think your company would be interested in participating... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 15 Apr 2014
  • First Look

First Look: April 15

Moreover, we discuss, through a series of case studies, what constitutes an effective integrated report (Coca-Cola Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper:... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

potential: (1) project complexity, (2) cross-functionality, (3) temporary membership, (4) fluid team boundaries and (5) embeddedness in organizational structures. We argue that effective management of these five attributes allows not only... View Details
Keywords: Martha Lagace
  • Research Summary

Current Research

Ian studies extrinsic rewards -- monetary incentives from formal compensation systems, as well as other formal and informal external rewards-- in order to help businesses understand the tensions and tradeoffs inherent in motivating employees. His research takes a... View Details

  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Citation
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 15 Sep 2009
  • First Look

First Look: September 15

of general innovations to the development of R&D innovations. This results in an increase in R&D, an increase in firm-level volatility, and a decline in aggregate volatility. The effect on productivity growth is ambiguous. On the... View Details
Keywords: Martha Lagace
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

looking to develop innovative opportunities, grow new offerings effectively with limited budgets and resources, and relate to the landscape of digital platforms. You can take the courses in any order. Design Thinking and Innovation... View Details
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge Emerging trends Before the onset of COVID-19, a number of trends were becoming clear. It was apparent that cloud kitchens were more... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 22 Oct 2013
  • First Look

First Look: October 22

expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details
Keywords: Sean Silverthorne
  • Web

Globalization - Faculty & Research

are associated with a large positive influence on the foreign direct investment that flows between them. Moreover, we show that this effect occurs not only in the case of IGOs that focus on economic issues, but also on those with social... View Details
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
Keywords: by Carmen Nobel; Retail
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