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Publications

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  • All HBS Web  (1,045)
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  • All HBS Web  (1,045)
    • People  (1)
    • News  (142)
    • Research  (822)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (216)
← Page 21 of 1,045 Results →
  • 24 Mar 2015
  • First Look

First Look: March 24

features. First, financiers engage in the costly but potentially profitable process of innovation: they can invent better methods for screening entrepreneurs. Second, every screening process becomes less effective as technology advances.... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

the model, we find that (i) the supply of long- relative to short-term bonds is positively related to the term spread, (ii) supply predicts positively long-term bonds' excess returns even after controlling for the term spread and the Cochrane-Piazzesi factor, (iii) the... View Details
Keywords: Martha Lagace
  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

Overcoming that obstacle can be a difficult process, especially for entrepreneurs who have a background in a technical, engineering, or another non-sales discipline. They are not used to having to convince anyone of the merits of their projects, and can be downright... View Details
Keywords: by Dennis Fisher
  • 30 Apr 2013
  • First Look

First Look: April 30

(fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors chose a “lab rat” with fewer barriers to understanding—the venture capital industry. VC firms are... View Details
Keywords: Dina Gerdeman
  • 15 Sep 2009
  • First Look

First Look: September 15

of general innovations to the development of R&D innovations. This results in an increase in R&D, an increase in firm-level volatility, and a decline in aggregate volatility. The effect on productivity growth is ambiguous. On the... View Details
Keywords: Martha Lagace
  • Web

Research - Behavioral Finance & Financial Stability

of the Comptroller of the Currency (OCC) as a quasi-experiment to study the effect of deregulation and its interaction with competition on the supply of complex mortgages. See Marco’s other research here , Amir’s other research here , and... View Details
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

operating system companies need both end-users and application developers. Increasingly, thanks in large part to technology and the Internet, multi-sided markets are becoming more common. But how do they work? What are effective... View Details
Keywords: by Sean Silverthorne; Technology
  • 15 Apr 2014
  • First Look

First Look: April 15

Moreover, we discuss, through a series of case studies, what constitutes an effective integrated report (Coca-Cola Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper:... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge Emerging trends Before the onset of COVID-19, a number of trends were becoming clear. It was apparent that cloud kitchens were more... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

potential: (1) project complexity, (2) cross-functionality, (3) temporary membership, (4) fluid team boundaries and (5) embeddedness in organizational structures. We argue that effective management of these five attributes allows not only... View Details
Keywords: Martha Lagace
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Citation
Purchase
Related
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • Web

Winners & Runners-Up | New Venture Competition

Yecies (MBA 1988) Alumni Track Winner Safe, effective treatment to prevent Osteoporosis. Kudos CEO: Amrita Saigal (MBA 2014) Alumni Track Runner-Up & Crowd Favorite Winner Cotton cush for baby’s tush. Business Track, 2020 Alife Health,... View Details
  • Web

Globalization - Faculty & Research

are associated with a large positive influence on the foreign direct investment that flows between them. Moreover, we show that this effect occurs not only in the case of IGOs that focus on economic issues, but also on those with social... View Details
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

across complements can offset horizontal competition between substitutes. In this paper, we isolate the offsetting price effects and show how they operate in large (as well as small) clusters. We argue that it is possible in principle for... View Details
Keywords: Martha Lagace
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's... View Details
Keywords: by John Deighton; Food & Beverage
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

seven “C” attributes shared by effective coronavirus leaders. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a leader to project a sense of calm through this difficult, uncertain... View Details
Keywords: by Sean Silverthorne
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

effective codes of business conduct. But technology isn't the only answer. Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity As companies adopt artificial intelligence to increase efficiency, are their employees... View Details
Keywords: by Sean Silverthorne
  • 25 Aug 2015
  • First Look

First Look Tuesday

short- and long-term direct monetary effects of operating a winning athletics program for an academic institution of higher education. We construct a unique panel dataset from multiple sources and utilize the latest dynamic panel data... View Details
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