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February 2016 (Revised August 2020)
Case

InsightSquared: Developing the Sales and Marketing Plan

By: Mark Roberge, Tom Eisenmann and Frank Cespedes

Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details

Keywords: Sales Planning; Applications and Software; Marketing; Sales; Planning; Growth and Development Strategy

February 2011 (Revised August 2021)
Case

Gemini Investors

By: Richard S. Ruback and Royce Yudkoff

Gemini Investors was a private equity firm focused on small and lower middle market businesses. Gemini's target investment size was between $4 million and $6 million and a typical portfolio company had revenue of between $8 million and $30 million. In early 2015,... View Details

Keywords: Private Equity; Investment; Investment Funds; Markets; Size; Financial Services Industry; United States

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

14 Oct 2019
News

Having more female leaders may boost companies’ share price performance, Credit Suisse says

April 2009 (Revised March 2011)
Case

Dave and Millie: A Tale of Two Entrepreneurs

By: G. Felda Hardymon and Ann Leamon

Two entrepreneurs have just been told by their venture capital backer to prepare a list of possible cuts to help them weather the 2008–2009 economic downturn. The impact on each firm is very different: one is a later-stage company with revenues in excess of $100... View Details

Keywords: Business Growth and Maturation; Business Startups; Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Venture Capital; Cost Management; Growth and Development Strategy

21 Aug 2018
News

What Would It Take to Get Businesses to Focus Less on Shareholder Value?

March 1997 (Revised April 1998)
Case

Amazon.com (A)

By: Jeffrey F. Rayport

Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details

Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry

11 Aug 2011
News

Groupon IPO dented by market, new numbers

March 2024
Module Note

Navigating the Future: Managing Financial Forecasts

This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques... View Details

Keywords: CFO; Forecasting; Corporate Finance; Forecasting and Prediction; Financial Management; Revenue; United States

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Electronics Industry

January 2019 (Revised October 2019)
Case

Commercial Sales Transformation at Microsoft

By: Doug J. Chung

Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details

Keywords: Sales; Strategy; Transformation

Web

Faculty & Research

proceed. Citation Related Kerr, William. "Case Study: Do We Reskill or Replace Our Workforce?" Harvard Business Review 103, no. 4 (July–August 2025): 141–145. Revenue Collapses and the Consumption of Small Business Owners in the COVID-19... View Details

March 1999
Case

MySoftware Company (A)

By: H. Kent Bowen and Nicole Tempest

In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details

Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry

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2016
Case

Africa Strategy of China Nonferrous Metal Mining Group

By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao

Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a... View Details

Keywords: Cross-cultural Management; Global Strategy; Globalization; International Business; Strategy Management; Africa; China

December 2024 (Revised March 2025)
Case

Tata Power and India's Energy Transition

By: Vikram S. Gandhi, Radhika Kak and Kairavi Dey

Tata Power stood at the forefront of India’s energy transition. The firm had a long history deeply intertwined with the country's development. As Mumbai’s power needs increased, Tata Power built out thermal assets across North, West, and East India. While thermal power... View Details

Keywords: Renewable Energy; Energy Sources; Climate Change; Green Technology; Transition; Energy Generation; Resource Allocation; Energy Industry; Asia; India

December 2018
Case

Soybean Production in Argentina: The Duhau Group

By: José B. Alvarez and Mariana Cal

Crop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax, and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial... View Details

Keywords: Trade Negotiations; Soybeans; Production; Trading; Agribusiness; Decision Making; Plant-Based Agribusiness; Decision Choices and Conditions; Decisions; Economics; Macroeconomics; Goods and Commodities; Government and Politics; International Relations; Trade; Agriculture and Agribusiness Industry; South America; Argentina

October 2000 (Revised March 2007)
Case

Nick Fiore: Healer or Hitman? (A)

By: Clayton M. Christensen and Tara Donovan

Many general managers face this predicament at one time or another: if I don't deliver the numbers, senior management won't invest in our growth. But what it takes to deliver the desired numbers may include layoffs and other undesirable solutions. Is it better to back... View Details

Keywords: Risk Management; Job Cuts and Outsourcing; Strategic Planning; Decision Choices and Conditions

February 2000 (Revised November 2002)
Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate

ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona

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August 1996
Case

ThermoLase

By: William A. Sahlman and Andrew S. Janower

John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry

03 Mar 2022
News

Mass General Brigham Ads Touting Expansion Are Ruffling Feathers

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