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Show Results For
- All HBS Web
(9,399)
- People (3)
- News (1,429)
- Research (7,374)
- Events (40)
- Multimedia (69)
- Faculty Publications (6,022)
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
communicated to employees. Managers who meet the defend drive well: Create a psychologically safe environment Treat people fairly. Encourage team members to speak up and listen to what they say.... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 06 Feb 2018
- Working Paper Summaries
Subjectivity in Tournaments: Implicit Rewards and Penalties and Subsequent Performance
- December 2018
- Case
Tiantong & Partners: Transforming Litigation Practice in China
By: Ashish Nanda and Lisa Rohrer
Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details
Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China
Nanda, Ashish, and Lisa Rohrer. "Tiantong & Partners: Transforming Litigation Practice in China." Harvard Business School Case 719-457, December 2018.
- July–August 2014
- Article
Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization
By: Max Bazerman
We'd like to think that no smart, upstanding manager would ever overlook or turn a blind eye to threats or wrongdoing that ultimately imperil his or her business. Yet it happens all the time. We fall prey to obstacles that obscure or drown out important signals that... View Details
Keywords: Accountability; Business Ethics; Cognitive Psychology; Human Behavior; Personal Ethics In Business; Business or Company Management; Ethics
Bazerman, Max. "Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization." Harvard Business Review 92, nos. 7/8 (July–August 2014): 116–119.
- 2006
- Other Unpublished Work
The Effect of Takeover Defenses: Discussion Paper, Harvard Law School Olin Center for Law, Economics & Business
By: Lucian Arye Bebchuk, John C. Coates IV and Guhan Subramanian
- August 2012 (Revised September 2013)
- Case
EnerNOC: DemandSMART
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess... View Details
Keywords: Production Planning; Productivity; Environmental Protection; Energy; Environment; Business Government Relations; Laws And Regulation; Business Model; Environmental Sustainability; Innovation and Invention; Opportunities; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Supply Chain Management; Production; Energy Conservation; Energy Industry
Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
- Teaching Interest
Economics of Entrepreneurship and Venture Capital
Designed for Harvard College sophomores.
Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details
- 17 Jul 2016
- Working Paper Summaries
Tort Reform and Innovation
- March 2017
- Article
Challenges for Empirical Research on RPM
By: Alexander MacKay and David A. Smith
This article discusses the empirical challenges that researchers face when demonstrating the existence and effects of resale price maintenance (RPM). We outline three approaches for finding price effects of RPM and the corresponding hurdles in data and methodology. We... View Details
Keywords: Antitrust Issues And Policies; Antitrust Law; Resale Price Maintenance; Welfare Economics; Price; Competition; Research
MacKay, Alexander, and David A. Smith. "Challenges for Empirical Research on RPM." Review of Industrial Organization 50, no. 2 (March 2017): 209–220.
- 25 Sep 2019
- Working Paper Summaries
Corporate Purpose and Firm Ownership
- July–August 2013
- Article
Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals
By: Kathleen L. McGinn and Katherine L. Milkman
We investigate the role of workgroup sex and race composition on the career mobility of professionals in "up-or-out" organizations. We develop a nuanced perspective on the potential career mobility effects of workgroup demography by integrating the social... View Details
Keywords: Professional Service Firms; Race And Ethnicity; Ethnicity; Race; Personal Development and Career; Gender; Legal Services Industry
McGinn, Kathleen L., and Katherine L. Milkman. "Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals." Organization Science 24, no. 4 (July–August 2013): 1041–1060.
- 12 May 2017
- Working Paper Summaries
Equality and Equity in Compensation
Keywords: by Jiayi Bao and Andy Wu
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
related discipline of survival psychology shine a light on the present moment and contains wisdom for how leaders can manage the unrolling crisis. “As CEOs in this crisis, we have no option but to become the... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- January 11, 2013
- Editorial
TED Weekends: Life Hack With Body Language
By: Amy Cuddy
Keywords: Nonverbal Behavior; Power; Psychology; Hormones; Nonverbal Communication; Behavior; Power and Influence
Cuddy, Amy. "TED Weekends: Life Hack With Body Language." Huffington Post (January 11, 2013). (Editorial.)
- Article
Time Use and Happiness of Millionaires: Evidence from the Netherlands
By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details
Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands
Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307.
- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
- 2024
- Article
Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022
By: Mark J. Roe and Charles C.Y. Wang
The number of public firms in the United States has halved since the beginning of the twenty-first century, causing consternation among corporate and securities law regulators. The dominant explanations, often advanced by Securities and Exchange commissioners when... View Details
Keywords: Corporate Law; Securities Regulation; Sarbanes-Oxley Act; Concentration Levels; Antitrust; Initial Public Offering; Public Ownership; Private Equity; Venture Capital; Mergers and Acquisitions; Monopoly; United States
Roe, Mark J., and Charles C.Y. Wang. "Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022." Journal of Law, Finance, and Accounting 8, no. 2 (2024): 211–264.
- Article
Cut from the Same Cloth: Similarly Dishonest Individuals Across Countries
By: Heather E. Mann, Ximena Garcia-Rada, Lars Hornuf, Juan Tafurt and Dan Ariely
Norms for dishonest behaviors vary across societies, but whether this variation is related to differences in individuals’ core tendencies toward dishonesty is unknown. We compare individual dishonesty on a novel task across 10 participant samples from five countries... View Details
Keywords: Morality; Decision-making; Dishonesty; Cultural Psychology; Country; Decision Making; Culture
Mann, Heather E., Ximena Garcia-Rada, Lars Hornuf, Juan Tafurt, and Dan Ariely. "Cut from the Same Cloth: Similarly Dishonest Individuals Across Countries." Journal of Cross-Cultural Psychology 47, no. 6 (July 2016): 858–874.