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Show Results For
- All HBS Web
(790)
- News (139)
- Research (571)
- Multimedia (2)
- Faculty Publications (193)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and 10-second View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
to their peers. Asked at dinner whether the students had been specifically assigned to market to their peers, Brown laughed and shook her head. “The flaw is that who these students are now is not who they will be at 50,” Brown said. “Yet, they’re making big market... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
mid-sized account base. At the top of the customer base pyramid where the accounts are huge, marketing and sales must make joint decisions about product, price, brand, and all kinds of support. When heavyweight distributors demand private... View Details
Keywords: by Benson Shapiro
- 30 Aug 2011
- First Look
First Look: August 30
nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details
Keywords: Sean Silverthorne
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
imperative that we engage immediately with each of these challenges—individually and collectively. The decisions we make about how to manage our investments, our business operations, our supply chains, our people, and our corporate... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
especially since entering the WTO in 2001, China's economy grew at rates around 10% annually by attracting FDI and promoting exports. After the financial crisis that began in 2008 and depressed demand in the United States and Europe,... View Details
Keywords: Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
submitted, from managing a remote workforce to making decisions in the face of vast uncertainty. Not surprisingly, one significant challenge reported by many CEOs was how to position their company to survive, or even thrive, during the... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
out a quick survey post-meeting where folks vote on final options for ways forward or share ratings of prioritization. Separating discussion and deliberation from actual decision making—as described here—has been found to View Details
- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t Crooks—Why Good Audits Go Bad
different ways. As we saw in the study involving the collision, people tend to reach self-serving conclusions whenever ambiguity surrounds a piece of evidence. While it's true that many accounting decisions are cut-and-dried—establishing... View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
could the report provide a clearer representation of the organization's strategy and its ability to create and sustain value over the long-term? And finally, how could web-based technologies be used to promote the organization's... View Details
Keywords: Sean Silverthorne
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
medical training and specialties but also family circumstances, since it is always a family decision to relocate. In the past, Indian doctors left India so they could multiply their incomes. But now we're seeing the reversal of that.... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
decisions more quickly and reliably. Case 3: Preempt the threats Brazil Energy Biomass is an energy producer, generating steam from biomass and selling the energy to industrial clients in take-or-pay contracts. The company has two plants... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
littleny Can YouTube’s Users Help the Company Deal With Its “Moral” Problem?* This month’s mini-case described the dilemma faced by Susan Wojcicki, CEO of YouTube: how far to promote “sustainability,” viewership, and (to some) free speech... View Details
- 15 Nov 2011
- First Look
First Look: November 15
case:http://cb.hbsp.harvard.edu/cb/product/111060-PDF-ENG Pepsi-Lipton Brisk Thales S. Teixeira and Alison CaverlyHarvard Business School Case 512-011 This case showcases key decisions in promoting the... View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
of practical relevance of much of our research might suggest that few of us also have the ambition to improve the decisions of the managers and policymakers whose actions we study” Toffel’s paper serves as a call to arms for scholars to... View Details
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
masters to further her own career are also what the company needs. And when firms help workers acquire new skills that support their professional advancement, they often win those workers' commitment—and attract loyal new employees. This gives rise to another important... View Details
Keywords: by Lauren Keller Johnson
- Web
2024 Reunion Presentations - Alumni
commissioning a study and engaging with its results to inform strategic decision making. Trade, Logistics, and Geopolitics: New Realities for Supply Chains Professor Willy Shih No additional materials available + More Info – Less Info... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
controversial thing that we discuss in the book is the question of whether platforms need to be curated. Curation would try to eliminate disinformation, fake news, promotion of violence, and so on. Is it up to the platform to prevent that... View Details
Keywords: by Martha Lagace
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
rigidity, unthinking application of age-old rules (vs.) careful reflective thought on matters that need intelligent application of criteria." Just how to promote slow thinking where it is appropriate stimulated an interesting and... View Details
Keywords: by James Heskett