Filter Results:
(2,934)
Show Results For
- All HBS Web
(2,934)
- People (4)
- News (688)
- Research (1,699)
- Events (21)
- Multimedia (31)
- Faculty Publications (985)
Show Results For
- All HBS Web
(2,934)
- People (4)
- News (688)
- Research (1,699)
- Events (21)
- Multimedia (31)
- Faculty Publications (985)
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
- 24 Oct 2016
- News
Meet the Billionaires of Thailand's Red Bull Fortune
- 15 Nov 2013
- News
Getting the green light
- Video
Dr. Raghunath Mashelkar
Dr. Raghunath Mashelkar, former Director General of the Council of Scientific and Industrial Research (CSIR), describes what prompted him to work with the U.S. Patent Office and World Intellectual Property Organization (WIPO) to promote greater recognition of... View Details
- 30 Oct 2019
- Video
María Emilia Correa
María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the problem of corruption in Latin America, and her hope of an entrepreneurial... View Details
- 04 Feb 2020
- Video
Güler Sabancı
Güler Sabancı, CEO of one of Turkey’s largest family-owned business groups, Sabancı Holding, describes the importance of workforce... View Details
- May 1997 (Revised June 2003)
- Case
Prestige Telephone Company
By: William J. Bruns Jr.
An independent regulated telephone company has established a computer services subsidiary that seems to remain unprofitable. Managers must determine whether it is profitable or not and consider changes in pricing or promotion that might improve profitability. A... View Details
Keywords: Management Analysis, Tools, and Techniques; Profit; Cost vs Benefits; Business Subsidiaries; Telecommunications Industry
Bruns, William J., Jr. "Prestige Telephone Company." Harvard Business School Case 197-097, May 1997. (Revised June 2003.)
- February 2008
- Case
Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra Pradesh
By: F. Warren McFarlan, Ramiro Montealegre and Espen Andersen
This case provides an overview of the entrepreneurial leadership taken by the government of India's Andhra Pradesh state in promoting the IT sector and using it to improve the status of the state's economic position in the early years of the third millennium. View Details
Keywords: Economic Sectors; Entrepreneurship; Leadership; Business and Government Relations; Welfare; Information Technology; Andhra Pradesh
McFarlan, F. Warren, Ramiro Montealegre, and Espen Andersen. "Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra Pradesh." Harvard Business School Case 308-079, February 2008.
- June 2004 (Revised November 2005)
- Case
Salem Telephone Company
By: William J. Bruns Jr. and Julie Hertenstein
A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten... View Details
Keywords: Cost; Business Earnings; Cost vs Benefits; Cost Management; Profit; Telecommunications Industry
Bruns, William J., Jr., and Julie Hertenstein. "Salem Telephone Company." Harvard Business School Case 104-086, June 2004. (Revised November 2005.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- 16 Jun 2015
- News
Tarun Khanna panel to meet this week
- Clubs
Canadian Club
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- May 1990 (Revised July 1991)
- Case
Workbench Pricing Strategy
An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy... View Details
Ortmeyer, Gwendolyn K. "Workbench Pricing Strategy." Harvard Business School Case 590-115, May 1990. (Revised July 1991.)
- 21 Jan 2020
- Blog Post
Meet the AFAA Club
The mission of the Armed Forces Alumni Association (AFAA) is to assist in the professional development and job search process of members; to promote camaraderie among members; and to raise awareness and support for the military among the... View Details
Keywords: All Industries
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- 21 Sep 2016
- Blog Post
Meet the Global Business Club
takes to navigate them successfully. We also promote international career opportunities in these markets. MISSION The global business club, is dedicated to supplementing the HBS classroom education in order to transform the student body... View Details
Keywords: All Industries
- April 1992
- Case
Malaysia (A)
By: Bruce R. Scott
Riots in 1969 bring martial law and a new, more firmly Malay government which sets out to promote redistribution of opportunity, income, and wealth by race-based quotas. Dr. Mahatherl, a Malay nationalist says Malays have a non-competitive alliance which must be forced... View Details
Keywords: Wealth and Poverty; Change Management; Race; Conflict and Resolution; Power and Influence; Malaysia
Scott, Bruce R. "Malaysia (A)." Harvard Business School Case 792-101, April 1992.
- January 1988
- Case
Santa Clara County Transportation Agency (A)
A manager is confronted with a choice between promoting a man, recommended through a careful evaluation process, or a woman, who scored slightly lower in the same process, and who is seen as a trouble maker. Appendix summarizes legal issues in affirmative action... View Details
Heckscher, Charles C. "Santa Clara County Transportation Agency (A)." Harvard Business School Case 488-039, January 1988.