Publications

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January 1999 (Revised March 2001)
Case

Bell Atlantic and the Union City Schools (C2): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The fourth in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's planning, implementing, supporting, and assessing elements of the partnership, with special... View Details

Keywords: Education; Technology Adoption; Strategic Planning; Partners and Partnerships; Projects; Telecommunications Industry; Education Industry; New Jersey

1 Aug 1995
Conference Presentation

Work Environment Differences between High and Low Creative Projects

By: Teresa M. Amabile

Keywords: Creativity

April 2023
Supplement

Sweet Teez Bakery: Projecting the Dough’s Rise Video Supplement

By: Emily R. McComb and Ruth Page

May 2014
Conference Presentation

Employee Attributes Matters for Project Outcomes: But Which Ones?

By: Hise O. Gibson, Ryan W. Buell and Prithwiraj Choudhury

October 2012
Supplement

Nippon Steel Corporation (B): Significance of the Usiminas Project

By: F. Warren McFarlan and Akiko Kanno

Supplements the (A) case, 109-038. View Details

November 2008 (Revised May 2009)
Supplement

BMW's Project Switch (B): Importers vs. National Sales Companies

By: Das Narayandas, Kerry Herman and Laura Winig

BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's... View Details

Keywords: Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union

May 2004
Teaching Note

Monsanto: Technology Cooperation and Small Holder Farmer Projects (TN)

By: James E. Austin and Diana Barrett

Teaching Note to (9-302-068). View Details

Keywords: Biotechnology Industry

November 1993 (Revised November 1994)
Case

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project

By: Clayton M. Christensen

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for... View Details

Keywords: Customer Relationship Management; Engineering; Management Practices and Processes; Product Development; Production; Groups and Teams; Manufacturing Industry; Medical Devices and Supplies Industry

July 1982
Supplement

Vicks Health Care Division: Project Scorpio (C), Student Assignment

Provides a blank five-year profit-and-loss statement for students to complete. View Details

Keywords: Financial Statements

1998
Working Paper

Manage ERP Initiatives as New Ventures, Not IT Projects

By: Robert D. Austin and Richard L. Nolan

March 2004 (Revised April 2005)
Supplement

International Rivers Network and the Bujagali Dam Project (A)

By: Benjamin C. Esty and Aldo Sesia

Spreadsheet to (9-204-083). Download only. View Details

Keywords: Energy Industry; Uganda

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

By: Stefan H. Thomke and Andrew Robertson

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Computer Industry

June 1985
Case

Lex Service PLC (A): Schweber Electronics--The Gate Array Project

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June 1992
Teaching Note

Barco Projection Systems (A): Worldwide Niche Marketing, Teaching Note

By: Robert J. Dolan

Teaching Note for (9-591-133). View Details

May 1986 (Revised October 1986)
Case

Data Administration in Citibank Brazil (C): The Back-End Project

By: Shoshana Zuboff

Keywords: Information Management; Banking Industry; Brazil

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08 Sep 2016
Video

Jennifer Raiser (MBA 1990) — The Burning Man Project

October 1999 (Revised April 2003)
Case

International Investor, The: Islamic Finance and the Equate Project

By: Benjamin C. Esty and Mathew M Millett

Equate Petrochemical Co. (Equate) is a joint venture between Union Carbide Corp. and Petrochemical Industries Co. (PIC) for the construction of a $2 billion petrochemical plant in Kuwait. The sponsors began construction in August 1994, using a bridge loan, and are in... View Details

Keywords: International Finance; Project Finance; Religion; Investment; Finance; Mining Industry; Energy Industry; Kuwait