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  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

Source: Geber86 When a worker struggles to meet the demands of a particular position, the problem may not be with the employee—maybe it’s the job’s design that is wrong. A poorly designed job can work... View Details
Keywords: by Dina Gerdeman
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States
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  • May 1995 (Revised April 1998)
  • Case

AT&T Paradyne

By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
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  • December 1994 (Revised February 1995)
  • Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details
Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry
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    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • 24 Apr 2023
    • HBS Case

    What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

    requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores,... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

      Customers As Innovators: A New Way to Create Value

      Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of... View Details
      • 25 Jun 2024
      • Research & Ideas

      Rapport: The Hidden Advantage That Women Managers Bring to Teams

      is, men are worse at managing women, whereas women are adept at managing both women and men, research shows. That’s because ultimately, women are more effective at building rapport among mixed-gender teams than men, and doing so often leads to higher View Details
      Keywords: by Kara Baskin; Food & Beverage
      • 2021
      • Case

      Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain

      By: Andrew J. Hoffman
      Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of industries, including the complex, fragmented,... View Details
      Keywords: Blockchain; Supply Chain Management; Technology Adoption
      Related
      • February 2009
      • Case

      HP: The Computer is Personal Again

      By: Rajiv Lal and Cathy Ross
      In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
      Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
      Related
      • November 1992 (Revised November 1998)
      • Case

      Bitstream

      Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered... View Details
      Keywords: Leadership; Organizational Culture; Selection and Staffing; Recruitment; Cognition and Thinking; Applications and Software; Business Divisions; Information Technology Industry
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      • February 2002 (Revised April 2002)
      • Case

      Chengwei Ventures and the hdt* Investment

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details
      Keywords: Venture Capital; Mergers and Acquisitions; Customer Relationship Management; Sovereign Finance; Management Analysis, Tools, and Techniques; Entrepreneurship; Internet and the Web; Applications and Software; Markets; Business Model; Financial Services Industry; China
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      • 07 Feb 2013
      • HBS Seminar

      Scott Cook, Intuit

        Asim I. Khwaja

        Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

        • August 1994 (Revised May 2001)
        • Case

        ITT Automotive: Global Manufacturing Strategy (1994)

        By: Gary P. Pisano and Sharon L. Rossi
        ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
        Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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        • May 1988 (Revised November 1990)
        • Case

        Airbus vs. Boeing (B): The Storm Intensifies

        By: Malcolm S. Salter
        Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
        Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
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        • 24 Aug 2018
        • Video

        Customer Interaction Days

        • April 1988 (Revised July 1990)
        • Case

        Schulze Waxed Containers, Inc.

        Schulze Waxed Containers has recently lost 20% of its business. The firm's cost accounting system spreads fixed costs over the volume produced. The 1987 costs reflect the lower production volume and are higher. The firm has recently adopted a minimum mark up. The... View Details
        Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry
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        • TeachingInterests

        Immersive Field Course: China and Taiwan

        By: Willy C. Shih
        I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details
        • 2000
        • Article

        The Consequences of Customization on the Use of Management Accounting Systems

        By: J. Bouwens and Margaret A. Abernethy
        The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems.... View Details
        Keywords: Organizational Design; Management Systems; Accounting; Customization and Personalization
        Related