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  • Research Summary

Overview

By: Isamar Troncoso
Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details

    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • 25 Jun 2024
    • Research & Ideas

    Rapport: The Hidden Advantage That Women Managers Bring to Teams

    is, men are worse at managing women, whereas women are adept at managing both women and men, research shows. That’s because ultimately, women are more effective at building rapport among mixed-gender teams than men, and doing so often leads to higher View Details
    Keywords: by Kara Baskin; Food & Beverage
    • October 1995 (Revised June 1996)
    • Case

    Li & Fung (Trading) Ltd.

    Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details
    Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe
    Related
    • 2021
    • Case

    Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain

    By: Andrew J. Hoffman
    Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of industries, including the complex, fragmented,... View Details
    Keywords: Blockchain; Supply Chain Management; Technology Adoption
    Related
    • September 1981 (Revised August 1987)
    • Case

    CIBA-GEIGY Agricultural Division

    By: Benson P. Shapiro and Roy H. Schoeman
    In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
    Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
    Related

      Customers As Innovators: A New Way to Create Value

      Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of... View Details
      • November 1992 (Revised November 1998)
      • Case

      Bitstream

      Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered... View Details
      Keywords: Leadership; Organizational Culture; Selection and Staffing; Recruitment; Cognition and Thinking; Applications and Software; Business Divisions; Information Technology Industry
      Related
      • May 1995 (Revised April 1998)
      • Case

      AT&T Paradyne

      By: Robert S. Kaplan
      A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
      Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
      Related
      • TeachingInterests

      Immersive Field Course: China and Taiwan

      By: Willy C. Shih
      I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details
      • April 1988 (Revised July 1990)
      • Case

      Schulze Waxed Containers, Inc.

      Schulze Waxed Containers has recently lost 20% of its business. The firm's cost accounting system spreads fixed costs over the volume produced. The 1987 costs reflect the lower production volume and are higher. The firm has recently adopted a minimum mark up. The... View Details
      Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry
      Related

        Asim I. Khwaja

        Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

        • May 1988 (Revised November 1990)
        • Case

        Airbus vs. Boeing (B): The Storm Intensifies

        By: Malcolm S. Salter
        Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
        Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
        Related
        • 24 Aug 2018
        • Video

        Customer Interaction Days

        • 13 Feb 2014
        • Research & Ideas

        Managing the Family Business: Leadership Roles

        governed well, for success. Good governance for any group assures us that plans can be made, problems solved, leaders developed and chosen, and disputes settled in a way that preserves the purpose and unity of the group. Discipline and trust grow. Good governance is... View Details
        Keywords: by John A. Davis
        • November 2002 (Revised August 2003)
        • Case

        MedSource Technologies

        By: Robert S. Huckman
        Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
        Keywords: Product Development; Production; Mergers and Acquisitions; Product Design; Supply Chain Management; Management Teams; Medical Devices and Supplies Industry; United States
        Related
        • March–April 2019
        • Article

        Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees

        By: Ryan W. Buell
        Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the... View Details
        Keywords: Operational Transparency; Customers; Services; Operations; Customer Focus and Relationships; Employees; Customer Satisfaction; Behavior; Service Industry
        Related
        • 24 Apr 2023
        • HBS Case

        What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

        requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores,... View Details
        Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products
        • 2000
        • Article

        The Consequences of Customization on the Use of Management Accounting Systems

        By: J. Bouwens and Margaret A. Abernethy
        The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems.... View Details
        Keywords: Organizational Design; Management Systems; Accounting; Customization and Personalization
        Related
        • February 2009
        • Case

        HP: The Computer is Personal Again

        By: Rajiv Lal and Cathy Ross
        In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
        Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
        Related