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      • Faculty Publications  (598)

      Product DesignRemove Product Design →

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      • August 2004 (Revised June 2005)
      • Case

      Fate of the Vasa, The

      By: Alan D. MacCormack and Richard Mason
      In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details
      Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden
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      MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
      • July 2004 (Revised July 2020)
      • Case

      Hines Goes to Rio

      By: Arthur I Segel and Ricardo Reisen De Pinho
      The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details
      Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)
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      Segel, Arthur I., and Ricardo Reisen De Pinho. "Hines Goes to Rio." Harvard Business School Case 805-001, July 2004. (Revised July 2020.)
      • January 2004 (Revised February 2005)
      • Background Note

      A Note on Methodological Fit in Management Field Research

      By: Amy C. Edmondson and Stacy McManus
      To use in doctoral-level management courses on the design of field research methods. Advocates the importance of fit, or internal consistency, among the different elements of a field research project. Although the scientific method provides an essential framework for... View Details
      Keywords: Management; Research
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      Edmondson, Amy C., and Stacy McManus. "A Note on Methodological Fit in Management Field Research." Harvard Business School Background Note 604-072, January 2004. (Revised February 2005.)
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
      • December 2003 (Revised April 2004)
      • Case

      Dragon's Teeth Vineyards

      By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
      Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
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      MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
      • November 2003 (Revised August 2005)
      • Case

      Reinventing the Automobile: General Motors' AUTOnomy Project

      By: Alan D. MacCormack and Kerry Herman
      Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details
      Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry
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      MacCormack, Alan D., and Kerry Herman. "Reinventing the Automobile: General Motors' AUTOnomy Project." Harvard Business School Case 604-064, November 2003. (Revised August 2005.)
      • October 2003 (Revised January 2005)
      • Case

      Microsoft: Launching the Smart Watch

      By: John T. Gourville and Christina L. Darwall
      Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
      Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
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      Gourville, John T., and Christina L. Darwall. "Microsoft: Launching the Smart Watch." Harvard Business School Case 504-004, October 2003. (Revised January 2005.)
      • October 2003
      • Teaching Note

      Herman Miller (A): Innovation by Design (TN)

      By: Sandra J. Sucher
      Teaching Note to (9-602-023). View Details
      Keywords: Consumer Products Industry; Consumer Products Industry
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      Sucher, Sandra J. "Herman Miller (A): Innovation by Design (TN)." Harvard Business School Teaching Note 604-056, October 2003.
      • October 2003
      • Case

      Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

      By: Marco Iansiti and Marcin Strojwas
      Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
      Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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      Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
      • September 2003
      • Case

      Executive Compensation at Reckitt Benckiser plc

      By: V.G. Narayanan, Krishna G. Palepu and Lisa Brem
      Investors felt betrayed by the increasingly lucrative pay packages awarded to CEOs and other top executives at multinational companies. Yet, board members charged with adequately rewarding executives were forced to compete with rising packages of salaries and stock... View Details
      Keywords: Design; Stock Options; Investment Activism; Corporate Accountability; Compensation and Benefits; Employee Stock Ownership Plan; Management Teams; Business and Shareholder Relations; Consumer Products Industry; Netherlands; United States
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      Narayanan, V.G., Krishna G. Palepu, and Lisa Brem. "Executive Compensation at Reckitt Benckiser plc." Harvard Business School Case 104-006, September 2003.
      • September 2003 (Revised January 2004)
      • Case

      Alessi: Evolution of an Italian Design Factory (A)

      By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
      Alessio Alessi, head of distribution at family-run Alessi S.p.A., is facing price and brand confusion among customers and is considering reorganizing Alessi's worldwide network of distributors. By describing the challenges facing Alessi, an internationally acclaimed... View Details
      Keywords: Family Business; Transition; Cost Management; Brands and Branding; Product Positioning; Distribution; Production; Problems and Challenges; Networks; Consumer Products Industry
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      Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (A)." Harvard Business School Case 504-018, September 2003. (Revised January 2004.)
      • September 2003 (Revised February 2004)
      • Case

      Alessi: Evolution of an Italian Design Factory (B)

      By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
      Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
      Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy
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      Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (B)." Harvard Business School Case 504-019, September 2003. (Revised February 2004.)
      • September 2003 (Revised February 2004)
      • Case

      Alessi: Evolution of an Italian Design Factory (C)

      By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
      Supplements the (A) case. View Details
      Keywords: Design; Consumer Products Industry; Italy
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      Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (C)." Harvard Business School Case 504-020, September 2003. (Revised February 2004.)
      • September 2003 (Revised January 2004)
      • Case

      Alessi: Evolution of an Italian Design Factory (D)

      By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
      Supplements the (A) case. View Details
      Keywords: Design; Consumer Products Industry
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      Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (D)." Harvard Business School Case 504-022, September 2003. (Revised January 2004.)
      • June 2003 (Revised March 2006)
      • Case

      Modi-Revlon

      By: Rohit Deshpande and Seth Schulman
      The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details
      Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India
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      Deshpande, Rohit, and Seth Schulman. "Modi-Revlon." Harvard Business School Case 503-104, June 2003. (Revised March 2006.)
      • May 2003
      • Module Note

      Managing Development Networks

      By: Stefan H. Thomke
      Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details
      Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams
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      Thomke, Stefan H. "Managing Development Networks." Harvard Business School Module Note 603-091, May 2003.
      • May 2003
      • Module Note

      Managing Product Development

      By: Stefan H. Thomke
      Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
      Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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      Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
      • May 2003
      • Module Note

      Product Development Process Design and Improvement

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
      Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations
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      Thomke, Stefan H. "Product Development Process Design and Improvement." Harvard Business School Module Note 603-090, May 2003.
      • March 2003
      • Teaching Note

      Developing Products on Internet Time: A Process Design Exercise (TN)

      By: Stefan H. Thomke
      Teaching Note for (9-600-121). View Details
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      Thomke, Stefan H. "Developing Products on Internet Time: A Process Design Exercise (TN)." Harvard Business School Teaching Note 603-087, March 2003.
      • November 2002 (Revised June 2003)
      • Case

      Corning, Inc.: Technology Strategy in 2003

      By: Rebecca Henderson
      Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details
      Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States
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      Henderson, Rebecca. "Corning, Inc.: Technology Strategy in 2003." Harvard Business School Case 703-440, November 2002. (Revised June 2003.)
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