Publications

January 2021 (Revised March 2021)
Supplement

Juno (B): Leveraging Student Power

By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein

In March 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to pitch banks in anticipation of their annual auction while negotiating directly with private lender Eager. Responses from the majority of private lenders—including Juno’s 2019 partner—were not... View Details

July–August 1995
Article

The Power of Predictability

By: H. H. Stevenson and M. C. Moldoveanu

Keywords: Forecasting and Prediction

October 2004
Class Lecture

Strategic Alliances: The Power of Partnering Between Nonprofits and Businesses

By: James E. Austin

16 Apr 2019
Blog Post

How Being an Introvert Influenced My Business School Experience

Bismah Rahmat is a second-year student at HBS (Class of 2019). Here, Bismah shares her experience of how being an introvert specifically impacted her experience at the school as well as her summer internship search. At first glance, it may seem that students in... View Details

24 Jan 2012
News

The Power of Mentoring

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations

2001
Chapter

The Power of Metaphor

By: G. Zaltman and Robin Coulter

April 2000 (Revised November 2000)
Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details

Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia

Educators

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Food and Beverage Industry; Food and Beverage Industry; United States

Educators

2012
Working Paper

Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community

By: Jevin D. West, Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon and Carl T. Bergstrom

In this paper, we show how the Eigenfactor® score, originally designed for ranking scholarly journals, can be adapted to rank the scholarly output of authors, institutions, and countries based on author-level citation data. Using the methods described herein, we... View Details

Keywords: Body of Literature; Measurement and Metrics; Networks; Rank and Position; Research; Motivation and Incentives

SSRN

2012
Book

Strength in Numbers: The Political Power of Weak Interests

By: Gunnar Trumbull

This book investigates the sources of interest group influence on public policy. Trumbull argues that diffuse groups like consumers are more influential, and industry less influential, than we commonly assume. View Details

Keywords: Government and Politics; Interests; Power and Influence; Demand and Consumers; Policy

01 Sep 2003
News

The Power of National Identity

proud of this distinction,” noted Abdelal, a scholar of international political economy and author of National Purpose in the World Economy: Post-Soviet States in Comparative Perspective, which won the 2002 Marshall Shulman Book Prize... View Details

Keywords: Deborah E. Blagg; National Security and International Affairs; National Security and International Affairs

January 1986
Article

Social Influences on Creativity: The Effects of Contracted-For Reward

By: T. M. Amabile, B. A. Hennessey and B. S. Grossman

Three studies, with 195 5–11 yr olds and 60 female undergraduates, tested the hypothesis that explicitly contracting to do an activity in order to receive a reward would have negative effects on creativity, but receiving no reward or only a noncontracted-for reward... View Details

Keywords: Social Psychology; Creativity; Motivation and Incentives; Situation or Environment

02 Apr 2020
News

The Restorative Power of Ritual

12 Mar 2020
News

The Power of Experiments: How To Drive Innovation and Opportunity During Times of Uncertainty

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors in the late 1920s. In 1946, she... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

30 Sep 2015
News

The Power of Service

While studying at HBS, Jennifer Eplett Reilly (MBA 1990) was also working on the opening chapter of a remarkable social enterprise success story. “Our idea was to call upon diverse young people to give a year of service addressing the most pressing challenges of our... View Details

Editorial

The Power of Precise Predictions

By: Philip E. Tetlock and J. Peter Scoblic

Keywords: Politics; Foreign Policy; Forecasting and Prediction; Globalization; Policy; Government and Politics