Personal Brand - Publications - Faculty & Research

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Research Tools

Which research tools do I have access to as an HBS affiliate? Qualtrics (HBS Faculty and Staff only) Qualtrics empowers users to capture... View Details

02 Oct 2015
News

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

01 Mar 2023
News

March 2023 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracy—and the Way to Renew Our Broken System By Raymond W. Baker (MBA 1960) Berrett-Koehler Publishers Over the last half century, capitalism has created... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2014
News

Case Study: Declawing the Competition

cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "I wanted to pursue a career that would be personally fulfilling. As exciting as product management was, it didn't mesh with my desire to work in the food space." When Path was acquired in 2015, she had the... View Details

Portrait Project

Revee Rapallo

When I grew up in rural Philippines, my family was fond of collecting toothpaste boxes. We would write our personal details on the back of the boxes and send them to Manila for a raffle promo that toothpaste View Details

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

29 Sep 2015
First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details

Keywords: Sean Silverthorne

06 Dec 2021
News

Turning Point: Makeover

spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details

Keywords: entrepreneurship; leadership; purpose; Asian American; beauty industry; Miscellaneous Manufacturing; Manufacturing

01 Sep 2003
News

Sharon Patrick

Patrick acknowledges the challenges of the last sixteen months due to the federal investigation and indictment of Stewart for a personal stock sale unrelated to MSO. However, she remains upbeat. “The strength of our content and business... View Details

Keywords: Susan Young; Finance; News, Library, Internet, and Other Services; Information

27 Sep 2021
News

Sewn with Love

When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details

Career Coach

Sarah Sikowitz

those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Builder Personality Shapes Your Business, Your Team, and Your Ability to Win by Chris Kuenne (MBA 1989) and John Danner (HBR Press) Many factors shape the success or failure of a new business, but the most important factor is the View Details

February 2022
Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma

Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving

Citation

Educators

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Career Coach

Michelle Antonio

Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the power of insightful... View Details

Keywords: Consulting; Consumer Products; Education; Government

Career Coach

Anne Marie Checcone

Anne Marie (HBS '04, Johns Hopkins ‘98) advises HBS students and alumni through professional and personal transitions that impact their career trajectory. Anne Marie helps clients to clarify their professional goals, craft their job... View Details

Keywords: Fintech; Financial Services (All); Technology

10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details

Keywords: by Michael Blanding; Financial Services

01 Jun 2017
News

In My Humble Opinion: Jen Wong (MBA 2004)

all the elements that are necessary to be successful in the digital media world.” Back to her roots: “The early part of my career was doing quantitative work, but I had always had a personal passion for media and creative businesses. I... View Details

Keywords: April White

Career Coach

Alejandro Maldonado

Alejandro (HBS '08) has spent most of his career in the areas of direct investing and strategy, with a recent focus on human capital leadership and development. He has had experience in investment banking at Credit Suisse First Boston and in strategy consulting at Bain... View Details

Keywords: Consulting; Education; Emerging Markets; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Social Enterprise; Impact Investing; Financial Services (All)

Publications