Publications

November 2013
Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen

Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details

Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new View Details

Keywords: by Geoffrey Jones; Consumer Products

March–April 2019
Article

Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees

By: Ryan W. Buell

Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the... View Details

Keywords: Operational Transparency; Customers; Services; Operations; Customer Focus and Relationships; Employees; Customer Satisfaction; Behavior; Service Industry

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December 2012 (Revised April 2025)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

March 2021
Case

Proteak: Valuing Forestry Assets

By: Gerardo Pérez Cavazos and Carla Larangeira

In early 2020, 414 Capital was hired by Proteak, Mexico´s largest forestry platform, to perform a valuation of its teak business, a high-grade hardwood commonly used to build boat decks, outdoor walls, furniture, doors and small objects. Teak plantations typically... View Details

Keywords: Forestry; Assets; Valuation; Forest Products Industry; Forest Products Industry; Mexico

03 Dec 2020
Blog Post

The HBS Show Must Go On

The HBS Show is a cherished tradition at Harvard Business School. Twice a year, theater nerds among the student body congregate and perform two productions – the fall cabaret and the spring full-scale... View Details

Research Summary

Current Research

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

16 Jul 2020
News

Crisis offers a chance to rewrite accounting to include impact

Levers of Organization Design

The design of an organization—the accountability system that defines roles, rights, and responsibilities throughout the firm—has a direct impact on the performance of every employee. Yet, few leaders devote focused attention to how this design is chosen, implemented,... View Details

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing

December 2020
Article

Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups

By: Maria P. Roche, Annamaria Conti and Frank T. Rothaermel

What role do differences in founders' occupational backgrounds play in new venture performance? Analyzing a novel dataset of 2,998 founders creating 1,723 innovative startups in biomedicine, we find that the likelihood and hazard of achieving a liquidity event are... View Details

Keywords: Founders; Innovation; Occupational Imprinting; Academic Startups; Non-academic Startups; Founder Heterogeneity; Business Startups; Innovation and Invention; Performance; Demographics; Analysis

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2018
Working Paper

The Limitations of Dynamic Capabilities

By: David J. Collis and Bharat Anand

The concept of dynamic capabilities draws its theoretical basis from two classic traditions within the strategy field—the resource-based view of the firm (RBV) (Wernerfelt, 1984) and market positioning (Porter, 1996). A dynamic capability qualifies as a source of... View Details

Keywords: Dynamic Capabilities; Business Ventures; Performance; Competitive Advantage

SSRN

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April 2022
Article

Consumers Value Effort over Ease When Caring for Close Others

By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton

Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details

Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception

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2025
Working Paper

How Firms Respond to Worker Activism: Evidence from Global Supply Chains

By: Yanhua Bird, Jodi L. Short and Michael W. Toffel

Social movement pressures can lead organizations to concede and improve social performance to avoid disruption costs, but we theorize that such responses evoke concession costs that prompt organizations to shift resources and attention from other social domains whose... View Details

Keywords: Worker Activism; Labor Standards; Tradeoffs; Global Supply Chains; Internal Governance Structure; Public Opinion; Supply Chain; Corporate Accountability; Corporate Social Responsibility and Impact; Working Conditions

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February 2003 (Revised March 2006)
Case

Asociacion Colombiana de Industrias Plasticas (Acoplasticos)

By: Michael E. Porter and Willis M. Emmons III

Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted its focus toward improving the productivity of the Colombian plastics and rubber cluster, which also included... View Details

Keywords: Cooperation; Information Technology; Alliances; Research and Development; Business and Government Relations; Performance Productivity; Developing Countries and Economies; Manufacturing Industry; Chemical Industry; Colombia