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Publications

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  • All HBS Web  (835)
    • People  (2)
    • News  (220)
    • Research  (487)
    • Multimedia  (12)
  • Faculty Publications  (303)

Show Results For

  • All HBS Web  (835)
    • People  (2)
    • News  (220)
    • Research  (487)
    • Multimedia  (12)
  • Faculty Publications  (303)
← Page 21 of 835 Results →
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some product-downsizing success... View Details
Keywords: by Manda Salls
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • 13 Nov 2013
    • Research & Ideas

    Should Men’s Products Fear a Woman’s Touch?

    world of diet beverages. For years, Coca-Cola tried and failed to entice men to consume Diet Coke, its popular (among women) zero-calorie cola, packaged in a striking white can. But then the company introduced the zero-calorie cola Coke... View Details
    Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
    • 06 Jul 2016
    • What Do You Think?

    How Do We Pay for the Costs of Globalization?

    When the imbalance reaches a certain point, it shows up in the votes that can potentially derail globalization. In the United States, the issues have been packaged for us by the Carrier Corporation, an organization that has—rightly or... View Details
    Keywords: by James L. Heskett; Manufacturing
    • 01 Jun 2022
    • News

    The Exchange: Same Great Price, Now with Fewer Chips

    taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs of the practice of... View Details
    Keywords: Miscellaneous Store Retailers; Retail Trade
    • 15 Dec 2023
    • News

    Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

    Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
    Keywords: Margie Kelley
    • Web

    CSV in Practice - Institute For Strategy And Competitiveness

    address lack of health-seeking behavior Packaging of OTC medicines to reflect consumers’ limited spending power A dense network of local distributors to reduce stock-outs Frequent health camps for physicians in rural areas Microfinance... View Details
    • August 2024
    • Case

    Oculii

    By: Andy Wu and Lucas Defilippo
    It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
    Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
    Citation
    Educators
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    Wu, Andy, and Lucas Defilippo. "Oculii." Harvard Business School Case 725-380, August 2024.
    • 11 Mar 2024
    • News

    In Harmony

    to help repay $19.5 billion in IMF-backed debt, part of a much larger rescue package backed by the World Bank, the Asian Development Bank, and a group of countries. Kim worked alongside representatives from Goldman Sachs to manage the... View Details
    Keywords: Julia Hanna; photograph by Jun Michael Park
    • 16 May 2000
    • Research & Ideas

    Getting the Message: How the Internet is Changing Advertising

    them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details
    Keywords: by Susan Young
    • 30 Oct 2019
    • Research & Ideas

    How to Recover Gracefully After Shutting Down Your Startup

    is doing, but “sideways” is rarely the right direction. For example, in early 2016, leaders of the package delivery venture Shyp were refining the company’s business model and dialing back earlier expansion moves in search of profit.... View Details
    Keywords: by Danielle Kost
    • 24 Feb 2020
    • Research & Ideas

    The Hidden Vulnerabilities of Open Source Software

    communicate with each other on the large-scale—particularly, the global scale—necessary to share such information.” Security of individual accounts. Of the 10 most-used software packages in the analysis, the CII team found that seven were... View Details
    Keywords: by Frank Nagle and Jenny Hoffman; Computer
    • Web

    Software Tools - Research Computing Services

    modules can be installed on the HBSGrid by following the instructions below. Default Software and Environments RCS offers a number commonly used software packages, both open-source and commercial, for use on the HBSGrid. We have included additional detail about the... View Details
    • 20 Apr 2021
    • Book

    A Simple Question That Can Guide Companies to Epic Success

    below. Book Excerpt Think Value, Not Profit By Felix Oberholzer-Gee There are few better places to observe value creation than outside the entrance of an Apple store. Watch customers as they exit with their elegant, beautifully packaged... View Details
    Keywords: by Danielle Kost
    • 25 Aug 2003
    • Research & Ideas

    Why IT Does Matter

    this reliability (at rock-bottom costs). Packages like SAP further help remove commodity maintenance activities and allow firms to better analyze customer information and provide service at the sharp end. The View Details
    Keywords: by F. Warren McFarlan & Richard L. Nolan
    • 06 Jan 2021
    • Blog Post

    My HBS Student Loan Story: Gorick Ng (MBA 2018)

    students to really explore financial aid packages at different schools. Many of these students have a strong desire to give back; to use this newfound privilege to lift others up. But financial realities can prevent them from pursuing... View Details
    • 21 May 2015
    • Blog Post

    3 Ways to Fund Your HBS MBA

    country-of-residence loan options. Harvard does not prefer, recommend, or endorse any particular lender and accepts loans from any lender (unless prohibited by law). Unlike some schools, you won’t receive your financial aid package from... View Details
    • TeachingInterests

    MBA Elective Curriculum-- Competing Through Business Models

    By: Ramon Casadesus-Masanell

    The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

    • 20 Oct 2010
    • Op-Ed

    Export Competitiveness: Reversing the Logic

    country-specific data rather than an adoption of general policy principles from abroad. It implies to identify which policies are truly critical at a given point in time, instead of trying to do everything in parallel. And it implies identifying which View Details
    Keywords: by Christian Ketels
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