Publications

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08 Dec 2006
Working Paper Summaries

The Industry R&D Survey: Patent Database Link Project

Keywords: by William R. Kerr & Shihe Fu; Technology

01 Jun 2017
News

Building India’s First $100 Billion Company

August 2014
Teaching Plan

The Huffington Post

By: Thomas R. Eisenmann

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details

Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

guest. In a related paper, researchers found that African American hosts in New York City typically charged less than other hosts on the platform for similar listings. "The research demonstrates that African American guests were... View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

June 2024
Article

Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy

By: Tina Highfill and Matthew Weinzierl

Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View Details

Keywords: Technological Innovation; Economic Growth; Price; Production; Aerospace Industry

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January 2014
Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

May 2007
Article

Location Strategies and Knowledge Spillovers

By: Juan Alcacer and Wilbur Chung

Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details

Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States

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May 1997 (Revised October 2007)
Case

Teradyne: The Aurora Project

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details

Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry

September 2003
Case

Driving Change at Seagate

By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski

A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details

Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry

March 2023
Case

MrBeast: Building a YouTube Empire

By: Anita Elberse and Oliver Band

Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details

Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

August 2005 (Revised April 2007)
Case

DICOM Group plc and Captiva Software Corp.

By: Paul M. Healy

Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details

Keywords: History; Financial Management; Environmental Accounting; Activity Based Costing and Management; Financial Reporting; Performance; Performance Evaluation; Financial Statements; Economic Growth; Fair Value Accounting; Information Industry; Computer Industry; United Kingdom; United States

22 Feb 2024
Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

recent essay, titled “It’s Time to Build.” In it, Andreessen discussed how the COVID-19 pandemic exposed gaping institutional voids in society that technology had the potential to address – so long as there were people willing to build... View Details

January 2016 (Revised July 2018)
Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki

Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details

Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry

11 Jul 2016
HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

the company. The program expanded beyond India to Germany, the United States, Brazil, Canada, the Czech Republic, and Ireland. So far about 100 people have been hired for jobs including software developer or tester, business analyst, and graphic designer, and pay is... View Details

Keywords: by Roberta Holland; Technology

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

from any innovative venture must be assessed within the framework of a specific business model, which will specify how revenues will be generated, from whom, and what costs will be incurred in so doing. In other words, View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Information Technology Industry; Information Technology Industry; Information Technology Industry; Cambridge

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry