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      • June 1995
      • Case

      Polaroid Corporation: European Distribution System

      By: Janice H. Hammond and Afroze A Mohammed
      Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
      Keywords: Distribution; Operations; Risk Management; Distribution Channels; Logistics; Transition; Strategy; Problems and Challenges; Industry Structures; Consumer Products Industry; Europe; European Union; United States
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      Hammond, Janice H., and Afroze A Mohammed. "Polaroid Corporation: European Distribution System." Harvard Business School Case 695-038, June 1995.
      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • January 1995 (Revised October 1995)
      • Case

      Citibank: Global Customer Management

      By: Michael Y. Yoshino and Thomas W. Malnight
      Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
      Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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      Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
      • November 1994 (Revised October 2011)
      • Background Note

      Innovation: A Customer-Driven Approach

      By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
      Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
      Keywords: Customer Relationship Management; Product Design
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      Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • September 1994
      • Teaching Note

      Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN

      By: Roy D. Shapiro and Bruce Isaacson
      Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details
      Keywords: Distribution Channels; Customer Relationship Management
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      Shapiro, Roy D., and Bruce Isaacson. "Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN." Harvard Business School Teaching Note 695-017, September 1994.
      • September 1994 (Revised October 2002)
      • Case

      Citibank: Launching the Credit Card in Asia Pacific (A)

      By: V. Kasturi Rangan
      Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
      Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
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      Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
      • July 1994 (Revised January 1997)
      • Case

      Steamboat Ski & Resort Corporation

      By: Jeffrey F. Rayport
      The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
      Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado
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      Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • June 1993
      • Case

      Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

      By: Shoshana Zuboff
      Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry
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      Zuboff, Shoshana. "Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express." Harvard Business School Case 493-018, June 1993.
      • March 1993 (Revised April 1995)
      • Case

      IBM After-Sales Service

      By: Janice H. Hammond
      IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
      Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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      Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
      • August 1992 (Revised June 1993)
      • Case

      Euro Disney: The First 100 Days

      By: Gary W. Loveman and Leonard A. Schlesinger
      The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of... View Details
      Keywords: Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Service Industry; Entertainment and Recreation Industry; Japan; France; United States
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      Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
      • March–April 1992
      • Article

      Creating Project Plans to Focus Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Planning; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Creating Project Plans to Focus Product Development." Harvard Business Review 70, no. 2 (March–April 1992): 70–82.
      • April 1991 (Revised July 1994)
      • Case

      Southland Corp. (B)

      By: Richard S. Ruback
      Examines Southland's financial difficulties following the LBO in 1987 up to the first restructuring plan in July 1990. The teaching objectives are: to explore the complexities of a failed leverage buyout and the operating restrictions that result from financial... View Details
      Keywords: Leveraged Buyouts; Restructuring; Equity; Insolvency and Bankruptcy; Financing and Loans; Crisis Management
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      Ruback, Richard S. "Southland Corp. (B)." Harvard Business School Case 291-039, April 1991. (Revised July 1994.)
      • November 1990 (Revised May 1994)
      • Case

      Microsoft Corp.: Office Business Unit

      By: Marco Iansiti
      Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
      Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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      Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
      • March 1990 (Revised July 1991)
      • Case

      Digital Equipment Corp.: Complex Order Management

      By: Janice H. Hammond
      Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation... View Details
      Keywords: Customer Focus and Relationships; Cost; Management Practices and Processes; Distribution; Competitive Advantage
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      Hammond, Janice H. "Digital Equipment Corp.: Complex Order Management." Harvard Business School Case 690-081, March 1990. (Revised July 1991.)
      • February 1990 (Revised August 2001)
      • Case

      Merloni Elettrodomestici SpA: The Transit Point Experiment

      By: Janice H. Hammond and Maura G Kelly
      Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
      Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy
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      Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
      • January 1990 (Revised March 1994)
      • Case

      Royal Ahold NV

      By: Richard F. Meyer
      Contains a general description of a large international retailer. Focus is on the major financial risks facing the company: exchange rate risk and commodity price risk. This case is an introduction to financial risk management. It poses some of the major problem areas. View Details
      Keywords: Risk Management; Currency Exchange Rate; Futures and Commodity Futures; Trade; Distribution; Financial Services Industry
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      Meyer, Richard F. "Royal Ahold NV." Harvard Business School Case 190-113, January 1990. (Revised March 1994.)
      • November 1989 (Revised February 1992)
      • Case

      Ford Motor Co.: Dealer Sales and Service

      By: Leonard A. Schlesinger
      Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
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      Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
      • September 1988 (Revised September 1993)
      • Case

      Mrs. Fields Cookies

      By: James I. Cash Jr.
      Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
      Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Information Technology Industry
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      Cash, James I., Jr. "Mrs. Fields Cookies." Harvard Business School Case 189-056, September 1988. (Revised September 1993.)
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