Filter Results:
(679)
Show Results For
- All HBS Web
(1,184)
- News (240)
- Research (679)
- Events (16)
- Multimedia (2)
- Faculty Publications (248)
Show Results For
- All HBS Web
(1,184)
- News (240)
- Research (679)
- Events (16)
- Multimedia (2)
- Faculty Publications (248)
Sort by
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
these paid search ads, which appear on top of a Yelp user’s online search results for, say, “Chinese Food” or “Cheap Dinner,” spotlight restaurants that might otherwise blend inconspicuously into a list of many competitors. “There are... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
business for 20 years. Its acquisition of Jet.com, however, let Walmart aggressively expand the top line of its platform revenue and bring in a team that understood platforms. Although still far behind Amazon, Walmart’s acquisition of Jet.com finally turned Walmart... View Details
Keywords: by Martha Lagace
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
advance—Gupta could use that historical data to see how spending on different types of ads affected those decisions. The findings from the research were recently published in the working paper Do Display Ads Influence Search? Attribution... View Details
- 24 Aug 2020
- Research & Ideas
How Much Will Remote Work Continue After the Pandemic?
professor. They surveyed 1,770 members of Alignable, an online platform for small-business leaders. To supplement that small-business data, a second survey was completed by 70 business economists belonging to the National Association for... View Details
Keywords: by Kristen Senz
- 06 Mar 2012
- First Look
First Look: March 6
benefits from racial diversity but that diversity is a liability when society's negative stereotypes about racial minorities' competence inhibit such interactions. We analyze two years of data from 496 retail bank branches to investigate... View Details
Keywords: Sean Silverthorne
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries... View Details
Keywords: Sean Silverthorne
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What did you discover? Sunil Gupta:... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
being in second place, it’s a pretty good place to be.” Consumers end up paying more To study how pricing algorithms affect competition, MacKay and Brown collected detailed pricing data from five large, multicategory retailers selling the... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
slides through remote Wyoming. Source: Kevin Dooley Second, citizens are generating what Luca calls “digital exhaust,” data generated online as part of their daily activities, which could be captured by... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details
Keywords: by Frank V. Cespedes
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy... View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
efforts to refine search capabilities. With that in mind, panel moderator Thomas R. Eisenmann, associate professor of Entrepreneurial Management at HBS, noted that the next wave in search tools is going beyond material on the World Wide Web to finding View Details
Keywords: by Julie Jette
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
public clearinghouse for information about hackathons around the world, including participants, prize winners, and sponsors. They then combined that with data from GitHub, an online service in which... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
817-095 Yemeksepeti: Growing and Expanding the Business Model Through Data In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the... View Details
Keywords: Re: Multiple Faculty
- 10 Jan 2005
- Research & Ideas
Professors Introduce Valuation Software
policies) and economic value. Q: The tool was first used for an MBA course at HBS. Have you made many modifications to move it out to the commercial world? A: This year we have added an interaction with online View Details
Keywords: by Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs affect the quality and subject matter of online content? Bloggers Analyzed For their study, the pair drew on a data set from a leading Chinese media website that offers a range of services,... View Details
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
critical data point and a unique leg up in thinking about the issue. CTrip is one of many companies using experiments to guide decisions, according to Harvard Business School professor Michael Luca. “Executives need to understand when and... View Details
Keywords: by Danielle Kost
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and apparel retailer. Using... View Details
Keywords: Dina Gerdeman