Online Retail - Publications - Faculty & Research

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated,... View Details

Keywords: by Kristen Senz; Retail

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional... View Details

Keywords: by Danielle Kost

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

NGOs, and business associations in order to understand the challenges from multiple perspectives: psychology, sociology, law, and insurance. The group used these insights to create an open-source online guidebook. TurkFurnit translated... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

22 Jul 2019
Book

How to Be a Digital Platform Leader

century? Today, the world’s largest taxi company (Uber) owns no cars; the world’s largest provider of accommodations (Airbnb) owns no real estate; and the world’s largest retailer (Alibaba) owns no inventory. Modern platform thinking has... View Details

Keywords: by Martha Lagace

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

retail and other online sites in general hoping to influence online purchasing decisions? A: The fact that people are influenced by their friends is not new. We all know it at... View Details

Keywords: by Sarah Jane Gilbert; Retail; Retail; Retail

08 Dec 2016
Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details

Keywords: by Michael Blanding; Retail

13 Jun 2018
Sharpening Your Skills

That Costs HOW Much?

Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Research offers alternative approaches to getting... View Details

Keywords: by Sean Silverthorne; Retail

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real View Details

Keywords: by Dina Gerdeman; Retail

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

obvious—igniting a revolution in retail—to the more subtle—how Amazon's web development services resulted in more startups receiving VC funding. What will be the next shoe to fall? Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'? Is Amazon's growing... View Details

Keywords: by Sean Silverthorne; Retail

19 Oct 2016
Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Retail

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY... View Details

Keywords: Re: Sunil Gupta; Retail

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details

Keywords: by Dina Gerdeman; Retail; Retail

27 Aug 2014
Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an View Details

Keywords: by Sean Silverthorne; Retail; Retail; Retail

03 Jun 2015
What Do You Think?

Is the Time Right for Self-Management?

Absent of these it's bound to fail." These and other comments provided grist for the question: When and where will Holacracy work best? What do you think? Original Article Recently it was reported that Zappos.com, the online clothing... View Details

Keywords: by James Heskett; Retail

01 Mar 2011
First Look

First Look: March 1

Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to... View Details

Keywords: Sean Silverthorne

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of... View Details