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  • 02 Feb 2010
  • First Look

First Look: Feb. 2

establish the institute. His first approach did not work; what should he do now? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/306072-PDF-ENG Communispace Anat KeinanHarvard Business School Case 510-018 Communispace is the... View Details
Keywords: Martha Lagace
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

Aversion in Queues By: Buell, Ryan W. Abstract—This paper investigates whether people exhibit last place aversion in queues and its implications for their experiences and behaviors in service environments. An observational analysis of customers queuing at a grocery... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

management ideas that incorporate these principles. Book link: http://www.tobinproject.org/twobooks/pdf/New_Perspectives_Full_Text.pdf Priced and Unpriced Online Markets Author:Benjamin Edelman Publication:Journal of Economic Perspectives... View Details
Keywords: Martha Lagace
  • 08 Apr 2014
  • First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2015
  • First Look

September 8, 2015

payment, and online to offline features expanded its reach, but the core question was whether the company could break out from its home market and offer the rest of the world something that its competitors could not. View Details
Keywords: Carmen Nobel
  • 01 Mar 2011
  • News

The Check Is in the Mail

Credit due: Trade cards ca. 1870 (top) showed that everything from sewing machines to harvesters could be purchased on installment; the dangers of extending credit instead of demanding cash (bottom); Baker Library Historical Collections... View Details
Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; News, Library, Internet, and Other Services; Information
  • 01 Sep 2020
  • News

Good Odds

pounds of food that had been prepared for customers in the catering, hotel, travel, and restaurant industries got stuck in the supply chain when the world seized up. That’s when Philip Behn (MBA 2005), CEO of Imperfect Foods, jumped into recovery mode. An View Details
Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing
  • 29 Sep 2015
  • First Look

September 29, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49708 Published first online September 16, 2015 Journal of the American Medical Informatics Association Incorporating Longitudinal Pediatric Patient-centered Outcome... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

largely emphasizes the collective benefits of market creation and overlooks the costs borne by individual evangelists. Through an inductive multiple-case study of five startup competitors, we traced firms’ efforts to stake out a new View Details
Keywords: Sean Silverthorne
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

consumer demand across the world. Purchase this case:https://hbsp.harvard.edu/product/619008-PDF-ENG Harvard Business School Case 619-029 Amazon Acquires Whole Foods (B) This short case, meant for pairing with HBS No. 615-013,... View Details
Keywords: Dina Gerdeman
  • 08 Jul 2014
  • First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

Publisher's Link: http://hbr.org/product/seven-strategy-questions-a-simple-approach-for-bet/an/14832-HBK-ENG Competing against Online Sharing Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane Publication:Management Decision 48, no.... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2015
  • News

Bringing New Life to an Iconic Magazine

stage. In 1999, he purchased the Atlantic, a widely respected magazine of news, analysis, and culture, founded in 1857. At the time, the magazine was losing $3.5 million annually, a figure that would balloon to $10 million before Bradley... View Details
  • 22 Nov 2011
  • First Look

First Look: November 22

business issues. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/812034-PDF-ENG Exeter Group, Inc. (B) Robert G. Eccles, Das Narayandas, and Kerry HermanHarvard Business School Supplement 412-035 This case presents a brief... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

the bias on a per word basis hardly differs between the sources. These results have implications for the segregation of readers in online sources and the allocation of editorial resources in online sources... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

behavior and election outcomes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55006 Harvard Business School 518-108 Casper Sleep Inc. (B): Growth Strategy No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

http://www.hbs.edu/research/pdf/09-027.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51704 Harvard Business School Case 902-412 Tobacco and the Future of Rural Kentucky Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural... View Details
Keywords: Carmen Nobel
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace