Publications

October 2000 (Revised March 2001)
Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler

Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details

Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry

Find at Harvard

2025
Working Paper

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt

We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States

May 2025
Case

IQanat: Empowering Rural Youth in Kazakhstan

By: Boris Groysberg and Maxim Pike Harrell

In June 2025, IQanat CEO Aliya Salikova considered scaling opportunities for the foundation, which provided educational opportunities for children from rural regions of Kazakhstan. Established by Kazakhstani businessman and philanthropist Aidyn Rakhimbayev, IQanat... View Details

Keywords: Mission and Purpose; Organizational Change and Adaptation; Leadership; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Growth Management; Rural Scope; Philanthropy and Charitable Giving; Equality and Inequality; Education Industry; Central Asia; Kazakhstan

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out... View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

products and thereby reduce both the hesitancy of consumers to purchase apparel online and the return rates of those products. The key challenges are representing color, fit, and the details of design and style. J. Crew is testing... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

OK, so they could just as easily have seen a post from Larry Page online if they had still been working after 5 p.m. on a Friday afternoon. Working from their homes and seeing a post that simulated the bulletin board at the office, would... View Details

Keywords: by James Heskett

23 Sep 2015
Research & Ideas

Men Want Powerful Jobs More Than Women Do

New research from Harvard Business School reveals a stark gap in the professional ambitions of men and women. Having surveyed a diverse sample of more than 4,000 men and women, a team of social scientists reports a list of potentially... View Details

Keywords: by Carmen Nobel

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

this laughing matter to the test. In a new study, he used that joke and 32 others to determine whether people or artificial intelligence (AI) could do a better job of predicting which jokes other people consider funny. The question is... View Details

Keywords: by Dina Gerdeman

26 Mar 2013
Working Paper Summaries

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

Keywords: by Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez & Stefanie Stantchev

June 2020 (Revised October 2020)
Case

Muddy Waters vs. eHealth: The Debate of a 'Lifetime'

By: Jonas Heese and Cristo Liautaud

In May 2020, an analyst was assessing eHealth’s performance. eHealth was an online / tele-sales broker of health insurance products. The stock had recently hit all-time highs, closing at a peak of $146 on March 4, 2020. But now, May 4, 2020, eHealth traded at $103. The... View Details

Keywords: Revenue Recognition; Health; Insurance; Online Technology; Insurance Industry

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last... View Details

Keywords: by Carmen Nobel; Advertising; Technology

02 May 2008
What Do You Think?

What is the Future of State Capitalism?

the success of currencies in markets in which they invest? Or, alternatively, will the situation take care of itself as a new equilibrium reoccurs when those managing huge pools of money and gigantic corporations succumb to inefficiencies... View Details

Keywords: by Jim Heskett

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

August 2020 (Revised August 2023)
Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo

Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details

Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico