Publications

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

02 Aug 2016
First Look

August 2, 2016

increasingly valuable offerings change where households go online, but not their general online attention patterns. This conclusion has important implications for competition and welfare in other markets for... View Details

Keywords: Sean Silverthorne

13 Mar 2018
First Look

March 13, 2018

February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details

Keywords: Sean Silverthorne

19 Sep 2006
First Look

First Look: September 19, 2006

Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details

Keywords: Sean Silverthorne

22 Oct 2009
Working Paper Summaries

Strategies to Fight Ad-sponsored Rivals

Keywords: by Ramon Casadesus-Masanell & Feng Zhu; Advertising

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the View Details

Keywords: Carmen Nobel

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's... View Details

Keywords: by Carmen Nobel; Advertising; Technology

09 Mar 2016
HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

Web

Frequently Asked Questions - Doctoral

than this deadline to be considered for admission. What are the requirements to apply? To be considered for admission, applicants must have a bachelor’s degree. Undergraduate applicants in his/her senior year are welcome to apply. Here’s what you’ll need to apply:... View Details

Web

Finance - Faculty & Research

digitalized onboarding and investment processes. Initially, Moonfare’s model facilitated direct access to funds for high-net-worth individuals and family offices. However, with the broader alternative industry facing pressure to find solutions for fundraising from... View Details

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

as a critical driver of competitive advantage. However, increasingly cutting-edge technology is developed as a shared resource where the core technology is freely available to anyone who wants to use it and it is frequently released as... View Details

Keywords: by Danielle Kost

13 Jan 2015
First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details

Keywords: Sean Silverthorne

June 2013 (Revised March 2014)
Case

Inditex: 2012

By: John R. Wells and Galen Danskin

In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details

Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain

07 Jun 2011
First Look

First Look: June 7

managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the View Details

Keywords: Sean Silverthorne

24 Feb 2009
First Look

First Look: February 24, 2009

the highest commissions-impeding price competition among GDSs. Against this backdrop, American considered how best to cut its GDS costs. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909035 Purchase... View Details

Keywords: Martha Lagace

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

August 2019
Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock

In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details

Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America