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  • August 2006 (Revised March 2008)
  • Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Communications Industry
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  • Web

Program FAQs - Summer Venture in Management

this program. Participants will be selected based on academic achievement, demonstrated leadership and their impact in the community around them. Who will pay for this program? HBS covers all programmatic expenses, including room and... View Details
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details
Keywords: by Julia Hanna
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

community too. Like I'm a Harvard professor and I'm darn proud of it. Will this represent you in a way that you'll say, that was a good thing that we did as a community for this world. Will we bring Harvard... View Details
Keywords: by HBS Staff
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

hit. Business offices turned to remote work, and group communication made an enormous shift from largely in-person to online meetings. Zoom use soared, Teams expanded, and Slack held its own. In the midst of... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements, expertise, and financing. The company had outpaced its competitors by building the most populous online business network, but... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

consumers opt in, their anonymized genetic data can be used in scientific research. But most users are focused on the genealogical results, which Ancestry plots with ever-increasing specificity on an interactive online world map. Users... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • Program

Compensation Committees

trends in executive compensation Examine the impact of regulatory issues in different countries Respond to a more vigilant investor community Create successful compensation plans and processes Design better incentive systems and know the... View Details
  • Web

Volunteer - Alumni

Volunteer Alumni support the School and the global alumni community by volunteering in a wide range of important roles, from reunion planning to fundraising to writing Class Notes. Alumni Board members on campus for their annual spring... View Details
  • Web

HBS - The year in Review

wrapped into one, beginning with an intense effort around welcoming the entire community back and culminating in a joyous crescendo of multiple commencements and alumni reunions—with more than 23,000 in attendance, including graduates,... View Details
  • Web

MBA Experience | Social Enterprise | Harvard Business School

Leadership Fellows Social Entrepreneurship Fellowship Loan Assistance Community A wide variety of clubs and activities serve as major vehicles for supporting students interested in social enterprise. Rising Leaders for Social Impact Forum... View Details
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

more ‘going with the flow’ Smith and Cuscuna licked their wounds, took time off to reflect, and decided to open a new Brooklyn ice cream shop called the Social in 2021 that mirrored the values of Ample Hills—that is, fresh, homemade ingredients and a store serving as a... View Details
Keywords: by Pamela Reynolds
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help customers better appreciate... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

exist. It means that slowly, the Metas and the Googles of the world are learning how to manipulate us just the way that TikTok can. In fact, they are working really hard at it.” You Might Also Like: Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the... View Details
Keywords: by Rachel Layne; Technology
  • Web

Research Computing Services

request software, HBSGrid accounts, storage, and other resources via these online forms . Sign up for our Newsletter Regular communications with updates, tips, information about our services, and more. Sign... View Details
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

to a rite of passage like a wedding. Group rituals abound in the world of sports; for example, Notre Dame’s football team always walks the same route to the stadium. Many group activities involve food, from community potlucks to global... View Details
Keywords: by Kristen Senz
  • Web

HBS - The year in Review

made a positive impact on Harvard, Harvard Business School, and/or broader communities through exceptional acts of leadership. Nominations come from across the HBS community, and recipients are recognized during graduation week. Dean’s... View Details
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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