Publications

24 Apr 2015
News

Entrepreneurship Takes Center Stage at New Venture Finale

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

environment. It sets the rules." Apple, meanwhile, has made an art form out of curation, not only by limiting its product line but also by providing quick, clear explanations--starting with the way the company names its products.... View Details

Keywords: by Carmen Nobel

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

example, behavioral data can help sales teams optimize their outreach tactics. It could highlight bottlenecks in engineering, product development, and factory operations. “The idea here is that organizations can help employees use their... View Details

Keywords: by Ben Rand

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

01 Mar 2013
News

Alumni News | Bookshelf

large should initial innovation teams be? (Just a few people, but include seasoned members.) Should new projects be kept close to the core organization or set up shop on the periphery? (Depends if the innovation builds on core View Details

Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

initial strong coupling of product and organizational identity, a temporary de-coupling from both the old technology and original identity, and a subsequent re-coupling with the old technology—but with a new... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

2016
Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza

Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details

Keywords: Luxury; Brands and Branding

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24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Mar 2004
News

New Horizons for Iraq

This month marks the first anniversary of the American-led invasion of Iraq. Within weeks of their initial military assault, U.S. and coalition troops triumphed over the Iraqi army and took on a new mission — rebuilding a country... View Details

Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings... View Details

Keywords: Dina Gerdeman

01 Aug 2004
Conference Presentation

Achieving Flexibility in NPD: New Processes and New Ways of Organizing

By: Alan MacCormack

Keywords: Product Development; Organizational Change and Adaptation; Management Practices and Processes

Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

“renovation”—keeping an offering’s essence intact while re-energizing it for greater impact—we will ask ourselves how to: Assess the quality of an innovation. Develop a framework to assess whether a new View Details

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

predict demand and set prices to maximize revenue of products that have no historical sales data? To that end, they set out to develop a pricing decision support tool that would use existing data to maximize revenue on View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why... View Details

Keywords: Dina Gerdeman

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

Web

Redefining Productivity in the Value Chain - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The View Details

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details