Publications

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13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

shrinking product lifecycles and rapidly changing technology are under pressure to bring new goods to market faster. Corporate spending on research and development (R&D) in the United States has also... View Details

Keywords: by Avery Forman

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

04 Dec 2012
News

Harvard Lecturer Explains How To Achieve Extreme Productivity At Work

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

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15 Dec 2003
Research & Ideas

The New Global Business Manager

environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being... View Details

Keywords: by Cynthia Churchwell

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When View Details

Keywords: Dina Gerdeman

2021
Working Paper

Regulatory Approval and Expanded Market Size

By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite

Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality... View Details

Keywords: New Medicines; Regulatory Approval; Health Care and Treatment; Research and Development; Governing Rules, Regulations, and Reforms; Markets; Expansion; Pharmaceutical Industry

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December 1999
Case

Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR

By: Rosabeth M. Kanter and Jane Roessner

Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology... View Details

Keywords: Technological Innovation; Information Technology; Information Infrastructure; Internet and the Web; Media; Product Development; Communication; Innovation and Management; Technology Industry; Computer Industry

Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details

Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software

June, 2023
Article

Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change

By: Marissa Kimsey, Thijs Geradts and Julie Battilana

There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details

Keywords: Product Development; Environmental Sustainability; Mission and Purpose; Leading Change

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May 2006
Article

Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

We designed a commitment savings product for a Philippine bank and implemented it using a randomized control methodology. The savings product was intended for individuals who want to commit now to restrict access to their savings, and who were sophisticated enough to... View Details

Keywords: Information; Product; Philippines

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25 Aug 2021
News

Why People Feel Guilty about Using Effort-Saving Products When Taking Care of Loved Ones

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

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17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were buying and how much it cost. But was your decision affected by whether you saw the price or the product first? That's the... View Details

Keywords: by Carmen Nobel; Retail

13 Aug 2019
News

How hobbies can improve your happiness and productivity at work

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

followed by upward revisions in expectations of risk, suggesting that these expectations may not be rational. Harvard Business School Case 818-097 AirFox (A): Embracing the Blockchain and an ICO In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot... View Details

Keywords: Dina Gerdeman

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

a product of the international Communist movement’s model of revolution in the developing world that envisioned new states following a “non-capitalist path of development.” In Iran, this was compounded by... View Details

Keywords: Dina Gerdeman

Article

Cybersecurity Features of Digital Medical Devices: An Analysis of FDA Product Summaries

By: Ariel Dora Stern, William J. Gordon, Adam B. Landman and Daniel B. Kramer

Objectives:
To more clearly define the landscape of digital medical devices subject to U.S. Food and Drug Administration (FDA) oversight, this analysis leverages publicly available regulatory documents to characterise the prevalence and trends of software and... View Details

Keywords: Digital; Medicine; FDA; Health Care and Treatment; Applications and Software; Safety; Cybersecurity; Medical Devices and Supplies Industry