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  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
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  • 2018
  • Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
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    New Urban Mechanics

    Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect... View Details
    • January 2013 (Revised November 2016)
    • Case

    The New Carolina Initiative

    By: Michael E. Porter and Jorge Ramirez-Vallejo
    The New Carolina Initiative case explores the process of fostering competitiveness in the subnational region, South Carolina, one of the poorest states in the United States. The case has been developed primarily for use in the course "Microeconomics of... View Details
    Keywords: Public Sector; Poverty; Competitive Strategy; Private Sector; Economic Growth; South Carolina
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    • Web

    Brand Name Management - The Art of American Advertising

    Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details
    • Program

    Launching New Ventures

    Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new... View Details
    • 20 Aug 2015
    • Blog Post

    AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

    After ten weeks (eight in Stockholm and two in New York City) working for a company that does this very thing, I can confidently say that I would like to continue down this path after I graduate Harvard Business School. At Night / PRMD is... View Details
    Keywords: Entertainment / Media / Sports
    • 06 Jul 2015
    • News

    New name, new look for Chestnut Hill mall

    • October 1996 (Revised April 1997)
    • Case

    Team New Zealand (A)

    By: Marco Iansiti and Alan D. MacCormack
    The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
    Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
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    • 08 Apr 2010
    • Working Paper Summaries

    Multinational Strategies and Developing Countries in Historical Perspective

    Keywords: by Geoffrey Jones
    • April 1998 (Revised September 1998)
    • Case

    Classic Pen Company, The: Developing an ABC Model

    By: Robert S. Kaplan
    Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation. View Details
    Keywords: Activity Based Costing and Management; Manufacturing Industry
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    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    from other firms, rather than developing new projects internally. Examining the channels behind this increase in R&D in-licensing, we explore heterogeneity in treatment effects and competitor spillovers.... View Details
    Keywords: Dina Gerdeman
    • November–December 2019
    • Article

    Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

    By: Rory McDonald and Cheng Gao
    New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
    Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
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    • 01 Dec 2019
    • News

    Developing Leaders Who Bridge Business and Engineering

    essential part of that future. The MS/MBA Program will tap into that, making certain to develop capabilities and leaders that will be an important part of this exciting and changing future.” Accelerating Innovation and Entrepreneurship By... View Details
    • 24 Apr 2014
    • News

    Training managers in the developing world

    Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help train first-rate managers in the... View Details
    • 05 Jan 2011
    • News

    Starbucks Unveils New Logo

    • Blog

    How the Pandemic Changed Case Development in Latin America

    Development Future: A Hybrid Approach? Through the research team’s ability to pivot, they were able to collaborate with faculty to generate 16 new cases between March 2020 and September 2021—a significant... View Details
    • June 2013 (Revised January 2016)
    • Case

    Château Margaux: Launching the Third Wine

    By: Elie Ofek and Eric E. Vogt
    Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
    Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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    • 10 Jan 2017
    • Blog Post

    From Product Development to Business School

    The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years, cultivating, testing,... View Details
    Keywords: Technology; Manufacturing; Consumer Products / Retail
    • 22 Aug 2018
    • News

    Developing a Strategy for the Digital World