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- Faculty Publications (135)
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The View Details
- 26 Nov 2001
- Research & Ideas
Women Entrepreneurs Use Springboard for Funding
fared financially as a result of the event, stats from the year 2000 are encouraging. Forty percent of the women entrepreneurs in last year's New England forum collectively raised $100 million in equity capital. According to Andrea... View Details
Keywords: by Martha Lagace
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
- 30 Jul 2013
- First Look
First Look: July 30
health choices. The good news is that human nature can also be a source of solutions. Through her studies in Zambia exploring the reasons for unwanted pregnancies and the incentives that would motivate hairdressers to sell condoms to... View Details
Keywords: Anna Secino
- 16 Jul 2014
- HBS Case
Marketing Obamacare
are aware of the new opportunities, and then you've got to motivate and enable them to find an insurance solution that makes sense for them." After all, no one wakes up in the morning excited to buy insurance. "It's a grudge... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out... View Details
- 02 Mar 2010
- First Look
First Look: March 2
legal change applied). These reductions in agency costs were followed by an increase in average leverage and a reduction in interest costs. Finally, we can estimate the welfare implications of agency costs,... View Details
Keywords: Martha Lagace
- 02 Jun 2011
- What Do You Think?
Is it Time for a National Bankruptcy?
workout. Would Euro zone agencies and lawmakers, acting on behalf of lending banks, have to take drastic action to force Greece's government to impose new laws and collect the taxes? This would be a blow to... View Details
Keywords: by Jim Heskett
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
Each year, MIT, local business groups, and state agencies co-sponsor a competition designed to encourage the development of new technologies that focus on clean, renewable, or efficient energy resources. One... View Details
- 02 Jul 2001
- What Do You Think?
Built to Last or Bought to Sell?
stimulated by advocates of agency theory over the past two decades. And it brings to mind the old Milton Friedman axiom that the business of business is to make money (presumably more than the average for the market and for long periods... View Details
Keywords: by James Heskett
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
receptions. However, the NFL relies on new talent, and so the draft goes on. For NFL teams, the acquisition of talent for positions both on and off the field is critical. Groysberg, Hecht, and Naik analysed a 38-year panel dataset of... View Details
- 09 Sep 2008
- First Look
First Look: September 9, 2008
independent social rating agency and avoids selection issues by taking advantage of a natural experiment that arose when the agency expanded the scope of its ratings. We find empirical support for our... View Details
Keywords: Sean Silverthorne
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
of monitoring by private civil-society actors can be particularly valuable in countries where government labor inspection agencies are weak.” That finding in particular may be helpful not only to a company looking to choose a country for... View Details
Keywords: by Michael Blanding
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
to Rohingya refugees since the violence in Myanmar erupted in August 2017. The organization considers the refugees’ mental health needs “acute.” "The global flow of goods and capital ties together all of human interaction." Relief View Details
Keywords: by Danielle Kost
- 10 Jun 2008
- First Look
First Look: June 10, 2008
managers will use the discretion given by such estimates to convey private information on future cash flows, while agency theory predicts managers will use the discretion opportunistically. We test these alternative hypotheses using a... View Details
Keywords: Martha Lagace
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
Mills says. “If small businesses can stay solvent, then we have a greater chance for a recovery after the virus threat subsides,” she says. The grim reality is sinking in. About 77 percent of small business owners say they’re “very worried” about the economic impact of... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight... View Details
Keywords: by Working Knowledge editors
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 24 May 2004
- Research & Ideas
When Reputation Trumps Regulation
A recent study by HBS assistant professor Jordan Siegel tests whether foreign firms can leapfrog their countries' weak legal institutions by listing equities in New York and voluntarily abiding by U.S. securities law. The study, which... View Details
Keywords: by Ann Cullen