Filter Results:
(488)
Show Results For
- All HBS Web
(488)
- People (3)
- News (120)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (71)
Show Results For
- All HBS Web
(488)
- People (3)
- News (120)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (71)
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National... View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
corporate responses were not homogeneous. There were major variations between individual managers, companies, industrial sectors, and national business systems. This working paper supports this reinterpretation by examining the case of... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. It argues such firms have been shapers of, as well as responders to,... View Details
Keywords: Dina Gerdeman
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
challenging conditions, such as the following, are present: When cultures clash. Negotiators from diverse organizational, professional, or national cultures often bring clashing assumptions to the table. As Ming-Jer Chen, the former... View Details
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
- 15 Sep 2009
- First Look
First Look: September 15
least a quarter of per capita income differences. Download the paper: http://www.hbs.edu/research/pdf/08-093.pdf Was the Wealth of Nations Determined in 1000 B.C.? Authors:Diego A. Comin, Bill Easterly, and Erick Gong Publication:American... View Details
Keywords: Martha Lagace
- 01 Jun 2006
- News
India Arrives
realization that wealth creation has nothing to do with nations so much as it does with companies, professionals, global consumers, and global capital,” he notes. “Boundaries between nations are becoming... View Details
Keywords: Julia Hanna
- 20 Jul 2010
- First Look
First Look: July 20
international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help evaluate... View Details
Keywords: Martha Lagace
- 01 Jun 2004
- News
Books
University Press) Walter Friedman’s Birth of a Salesman: The Transformation of Selling in America documents the history of salesmanship, from the days of peddlers to the creation of modern sales forces at companies like National Cash... View Details
- 01 Mar 2005
- News
In the Blood
of the National Thoroughbred Racing Association, an advocacy group that promotes the sport. He’s also involved in an effort to preserve 50,000 acres of farmland and open space from the steady pace of development. “It’s a signature View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
cities between 1910 and 1930. Instrumenting immigrants’ location decision by interacting national changes in migration flows across ethnic groups with pre-existing immigrants’ enclaves across U.S. cities, we find that immigration raised... View Details
Keywords: Dina Gerdeman
- 17 Oct 2006
- First Look
First Look: October 17, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's... View Details
Keywords: Sean Silverthorne
- 04 Oct 2016
- First Look
October 4, 2016
Implications of the Society for Assisted Reproductive Technology Embryo Transfer Guidelines: Healthcare Dollars Saved by Reducing Iatrogenic Triplets By: Lee, Malinda S., Brady T. Evans, Ariel Dora Stern, and Mark D. Hornstein Abstract—Objective: To estimate the View Details