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Show Results For
- All HBS Web
(460)
- People (4)
- News (127)
- Research (261)
- Events (1)
- Multimedia (1)
- Faculty Publications (164)
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock View Details
- 01 Oct 1997
- News
Doing Something Real
a number of cities to promote My Vast Fortune, which has received rave reviews from readers. Says one, music industry mogul David Geffen, "If you don't think finance, politics, or real estate can be funny,... View Details
Keywords: Andrew Tobias (MBA '72)
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
Ron DeShay (OPM 53, 2019), CEO and founder of World of Dreams Entertainment (WODE) Group, launched “A Better World Project.” The recent incidents “heightened tensions around racism, police brutality, and the injustices Black people continue to experience in American,”... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main... View Details
Keywords: Carmen Nobel
- Web
2018 Symposium - Race, Gender & Equity
Flora Taylor, Zachary Green, and Diane Forbes Berthoud discuss where the ivory tower meets industry at the 2018 Gender & Work Symposium In this interview at the 2018 Gender and Work Symposium, Flora Taylor, Zachary Green, and Diane Forbes... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music... View Details
Keywords: Martha Lagace
- 30 Sep 2014
- First Look
First Look: September 30
it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America's highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and... View Details
Keywords: Sean Silverthorne
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Evidence from the Hospital Industry By: Dafny, Leemore S., Katherine Ho, and Robin S. Lee Abstract—We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or service but are... View Details
Keywords: Dina Gerdeman
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
advent of the iPod is fascinating [October 24, 2001: "Apple Introduces What It Calls an Easier to Use Portable Music Player"]. So is the piece on "pocket phones" [September 25, 1991: "Where Silence Was Golden,... View Details
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
brutality, and the injustices Black people continue to experience in American,” says DeShay, and the new music initiative will feature songs that “echo the need for change but offer up the approach of love and unity as means to creating a... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
to bring his laptop to class with his music downloaded on it. He would plug it into the AV system, we'd dim the lights, and voilà, the Bham midweek, mid-day dance party was born! Décor 1999I. We might have been the only section that tried... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
far enough. They stopped asking the next round of innovation questions, leaving Apple to reap the benefits from recognizing that the crucial thing wasn't just the device itself, but the magical way in which the entire music View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 20 Oct 2009
- First Look
First Look: October 20
decision to increase the royalties required to be paid by the web radio industry by 2.5 times over the next five years, effectively pushing profitability for Pandora out of sight. Pandora was a "webcaster" that was based on the... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
Skooter, his wife of sixty years, as she accompanied him on work-related trips to foreign countries. A Profile of the Performing Arts Industry by David H. Gaylin (MBA 1979) (Business Expert Press) At their best, the performing arts... View Details
- 22 May 2012
- First Look
First Look: May 22
serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number of structural changes that forced an... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
labor between innovative new entrants and industry incumbents, endowed with complementary assets, is common in many industries. Such settings are distinct because new entrants have the additional option to sell their innovation in a... View Details
Keywords: Dina Gerdeman
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion and debate.... View Details
- August 2023
- Technical Note
Two Ways of Pursuing a Calling
By: Leslie Perlow and Hannah Weisman
Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus. View Details