Multiples - Publications - Faculty & Research

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

run the ads, and again, these are heavy—it doesn't mean just one ad that a kid happens to see. No, it means heavy, heavy saturation in multiple ways—visually, over the radio, billboards, websites with lots and lots of information, work in... View Details

01 Mar 2009
News

Model Patient

care, plus some drug coverage — was rejected. It smacked of a “two-tiered” system, he says, and was unacceptable for political reasons. Costs have thus been significantly higher than expected because the standard plan — with a relatively low-deductible and offering... View Details

Keywords: Garry Emmons; Health, Social Assistance

02 Mar 2016
News

The New Space Race

than in satellites. Approximately half of all satellites launched today are CubeSats—shoebox-sized satellites that can be made for $50,000-$200,000 and launched for $30,000-$500,000 on board a scheduled flight that has extra cargo space. For that price, companies can... View Details

Keywords: Robert S. Benchley

12 Apr 2023
News

Step Change

"Step Change" by Julia Hanna. At Consoleya, a coworking space in Cairo's former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over... View Details

Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

15 Jun 2021
News

June 2021 Books and Podcasts

when confronted with multiple crises and constituencies demanding change. Bridging these gaps requires a new understanding of just what trust is, how it can be built, and how it can be regained once it is lost. Trust is an elusive—mushy,... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

01 Dec 1996
News

An Entrepreneurial Journey

$30,000, Norton packaged UnErase with other programs he'd written for IBM PC users, selling them under the name Norton Utilities. Norton's stock rose with IBM's, and his original investment grew into multiple millions. No longer active in... View Details

10 Aug 2022
News

Skydeck Live: Stage Not Age

to bring the wisdom of multiple generations together and to provide roles for senior executives perhaps downshifting or... But again, I'd, I'd really love to hear your wisdom on that model. SWG: I'm hearing that it's varied. You know, and... View Details

01 Dec 2012
News

From Where We Stand

Inclusiveness, often seen as a female trait, has a business benefit in complex situations: get more data, solicit more diverse opinions, draw on different types of talents, and then decide. Don't rush to judgment in order to appear decisive or tough. A well-thought-out... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade... View Details

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