Multinational Strategy - Publications - Faculty & Research

17 Oct 2006
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First Look: October 17, 2006

Working PapersInstitutional Pressures and Environmental Strategies Authors: Magali A. Delmas and Michael W. Toffel Abstract This paper suggests how institutional theory can explain enduring differences in organizational strategies. We... View Details

Keywords: Sean Silverthorne

1986
Chapter

New and Old Multinationals: Competitors or Partners?

By: L. T. Wells Jr.

Keywords: Multinational Firms and Management; Competition; Partners and Partnerships

Citation

January 2010 (Revised November 2012)
Teaching Note

Genzyme's CSR Dilemma: How to Play its HAND (TN)

By: Christopher A. Bartlett

Teaching Note for [910407]. View Details

Keywords: Programs; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Multinational Firms and Management; Competitive Strategy; Markets; Biotechnology Industry

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31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details

Keywords: by Staff

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details

Keywords: by Kim Girard; Motion Pictures & Video

23 Aug 2016
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August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details

Keywords: Sean Silverthorne

1986
Chapter

Competition Encountered by U.S. Companies That Manufacture Abroad

By: Robert B. Stobaugh

Keywords: Multinational Firms and Management; Competition; Trade; Manufacturing Industry; United States

Citation

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

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02 Aug 2011
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First Look: August 2

Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel... View Details

Keywords: Sean Silverthorne

13 Sep 2011
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First Look: September 13

Download the paper: http://www.hbs.edu/research/pdf/12-012.pdf Doing What the Parents Want? The Effect of the Local Information Environment on the Investment Decisions of Multinational Corporations Authors:Nemit O. Shroff, Rodrigo S.... View Details

Keywords: Sean Silverthorne

02 May 2017
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First Look at New Research: May 2, 2017

predictably difficult situations need to understand that human judgment is still one of the most important tools. Company leaders need to offer better employee training on all these points. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52591 April... View Details

Keywords: Carmen Nobel

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

in market outcomes." Rooting Marketing Strategy in Human Universals Global and local marketing efforts run at the opposite sides of the spectrum, and both "ignore crucial aspects of consumer behavior," argue HBS professors... View Details

Keywords: by Working Knowledge editors

13 Mar 2007
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First Look: March 13, 2007

Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of... View Details

Keywords: Martha Lagace

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

as a glamorous thing. You were dealing with multinational companies coming from the United Kingdom and the United States, so it became much more of an elitist culture. Q: What was the economic scene like for entrepreneurs in India during... View Details

Keywords: by Sean Silverthorne; Advertising

September 1997 (Revised September 1997)
Case

Koc Holding: Arcelik White Goods

By: John A. Quelch

Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details

Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey

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18 Feb 2015
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First Look: February 18

situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary strategies like "power... View Details

Keywords: Sean Silverthorne

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in... View Details

Keywords: by James E. Aisner

19 Jul 2011
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First Look: July 19

leaves a set of information-rich trades by "opportunistic" insiders that contain all the predictive power in the insider trading universe. A portfolio strategy that focuses solely on opportunistic traders yields value-weighted... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

linkages with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details

Keywords: Re: Michael E. Porter

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

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