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  • All HBS Web  (1,408)
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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • 15 Mar 2022
  • Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

New research finds that companies that took steps to meet an international safety standard further improved their working conditions after adoption, logging 20 percent fewer cases of illness and injury than non-certified firms. The standard also drew companies that... View Details
Keywords: by Rachel Layne
  • March 2008
  • Case

Shangri-La Hotels

By: Dennis Campbell and Brent Kazan
In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand:... View Details
Keywords: Employees; Growth and Development Strategy; Standards; Service Delivery; Organizational Culture; Accommodations Industry; China; Europe; North America
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Campbell, Dennis, and Brent Kazan. "Shangri-La Hotels." Harvard Business School Case 108-006, March 2008.
  • May 2009
  • Exercise

Mapping Your Network

By: David A. Thomas
This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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Thomas, David A. "Mapping Your Network." Harvard Business School Exercise 409-129, May 2009.
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

people trying to do the perfect golf swing at the same time, all together, 200 times in a row." Like most of his peers, Coach P used a variety of quantifiable metrics for each rower to determine who would sit in the varsity boat.... View Details
Keywords: by Garry Emmons
  • September 2010 (Revised September 2013)
  • Case

Accounting for the iPhone at Apple Inc.

By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States
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Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Accounting for the iPhone at Apple Inc." Harvard Business School Case 111-003, September 2010. (Revised September 2013.)
  • October 2023
  • Case

Prime Coalition: Estimating Climate Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal
A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details
Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise
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Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.
  • January – February 2008
  • Article

Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance

By: Zeynep Ton and Robert S. Huckman
We examine the impact of employee turnover on operating performance in settings that require high levels of knowledge exploitation. Using 48 months of turnover data from U.S. stores of a major retail chain, we find that, on average, employee turnover is associated with... View Details
Keywords: Customer Focus and Relationships; Governance Compliance; Retention; Standards; Service Operations; Business Processes; Retail Industry; United States
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Ton, Zeynep, and Robert S. Huckman. "Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance." Organization Science 19, no. 1 (January–February 2008): 56–68.
  • Web

HBS - Financials | Supplemental Financial Information

2022 Annual Report From The Dean Key Metrics Financials PDF Downloads Financials From the CFO Financial Highlights Statement of Activity & Cash Flows Consolidated Balance Sheet Supplemental Financial Information Financials From the CFO... View Details
  • November 2020 (Revised September 2021)
  • Case

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)
  • January 2018 (Revised January 2021)
  • Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
  • 14 Apr 2022
  • Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

innovation. Organizations consistently applied new metrics to measure performance but used activity and time logged into systems to proxy for the actual value. Forging a new, better workplace Businesses are only as good as their people,... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • January 2018 (Revised January 2020)
  • Case

People Analytics at McKinsey

By: Jeffrey T. Polzer and Olivia Hull
A private equity–backed fast food chain has hired McKinsey’s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team’s findings, especially those that... View Details
Keywords: Talent and Talent Management; Customer Relationship Management; Forecasting and Prediction; Cost Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Measurement and Metrics; Performance; Performance Capacity; Performance Efficiency; Performance Evaluation; Performance Improvement; Consulting Industry; Service Industry
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Polzer, Jeffrey T., and Olivia Hull. "People Analytics at McKinsey." Harvard Business School Case 418-023, January 2018. (Revised January 2020.)
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says Harvard Business School... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 31 Aug 2020
  • What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

varied. “While diversity is easier to measure quantitatively,” Laurie pointed out, “inclusion metrics are currently qualitative and inconsistent.” Bob put it in personal terms: “I was able to hold myself accountable for diversity results,... View Details
Keywords: by James Heskett
  • Article

Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I

By: Robert S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Transformation; Performance; Measurement and Metrics; Strategy; Management
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Kaplan, Robert S., and David P. Norton. "Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I." Accounting Horizons 15, no. 1 (March 2001): 87–104.
  • December 2002 (Revised January 2003)
  • Case

Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'

By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop
Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France. View Details
Keywords: Service Delivery; Organizational Culture; Global Range; Global Strategy; Standards; Accommodations Industry; Paris
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Hallowell, Roger H., David Bowen, and Carin-Isabel Knoop. "Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'." Harvard Business School Case 803-069, December 2002. (Revised January 2003.)
  • 18 Sep 2019
  • Op-Ed

WeWork—The IPO That Shouldn’t?

This metric incorporates the benefit of free rent and other concessions they receive from landlords on the front-end without disclosing the future costs the company will incur when these concessions burn off. Among several items detailed... View Details
Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate
  • September–October 1988
  • Article

Measure Costs Right: Make the Right Decisions

By: Robin Cooper and Robert S. Kaplan
Keywords: Measurement and Metrics; Cost; Decision Making
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Cooper, Robin, and Robert S. Kaplan. "Measure Costs Right: Make the Right Decisions." Harvard Business Review 66, no. 5 (September–October 1988): 96–103.
  • Web

Entrepreneurship Course Online | HBS Online

Cash Flow Metrics and Milestones Show Hide Details Concepts Using Money to Produce Information The Investor Perspective Business Models Calculating Financing Needs Featured Exercises Understanding and presenting key financial View Details
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