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Show Results For
- All HBS Web
(1,215)
- People (5)
- News (452)
- Research (535)
- Events (5)
- Multimedia (18)
- Faculty Publications (169)
- 01 Jun 2023
- News
Curb Appeal
fine-tuned the agency’s messaging to attract people who were more interested in combating rats than reducing greenhouse gas emissions. “We talked to them about the fact that one-third of the material in the trash is rat food,” she says.... View Details
- Web
Our Values | About
time to recommit to our mission with a sense of urgency and purpose. All the best and kindest regards, Srikant Datar This message was distributed to the Harvard Business School community. View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
party's history, culture, and perspective, you send the message that you're committed to the negotiation and the relationship—an integral step in trust building. This fluency also signals your readiness to follow through on your... View Details
Keywords: by Deepak Malhotra
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
question-and-answer format that’s accessible for everyone from C-suite executives to business students. It covers a wide range of topics, from the basics of ethical behavior and legal liabilities to the cultivation of best practices and the role of whistleblowers. One... View Details
Keywords: by Lane Lambert
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
fact of the matter is there are all these subtle messages that young African American professionals get that tell them that they're not quite good enough. They don't measure up. They don't deserve to be where they need to be. We have to... View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
benefits from Principals Connect; they seemed to feel that something was being imposed on them from outside. Outside? Hallquist was starting in her home community where everyone knew her. She had to hone her message and tell the right... View Details
Keywords: by Sean Silverthorne
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
punch messages into their BlackBerries. Their fingers are too big to enable accurate typing—they'd be more than happy with a voice-recognition algorithm that's only 80% accurate. Not surprisingly, disruptive ideas stand a small chance of... View Details
- Web
Developing Instructor Style - Christensen Center for Teaching & Learning
expense. Instructors can draw on verbal and non-verbal signals, such as facial expression, gesture, posture, and movement, in order to convey two basic messages to students: "You are in good hands" and "Now, it's up to you." Instructors... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
The Pichai announcement provided a clear message and wake-up call. For Google’s employees, technical as well as business focused, this was a signal to develop an in-depth understanding of AI and drive its application across every aspect... View Details
Keywords: by Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
obvious risk of uncontrolled messaging, but the authors report that the rewards of inclusion often outweigh the risks. A traditional command-and-control company will filter a bunch of top-down messages through the communications... View Details
Keywords: by Carmen Nobel
- Web
Logging In - Research Computing Services
session," click "Create a new GNOME virtual desktop” and click "Continue." On the next few pages leave the default setting and check "Don't show this message again." The virtual desktop then appears. Congrats. You are now on one of two... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales View Details
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
Social Strategies That Work
Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
- 20 Oct 2008
- Research & Ideas
The Seven Things That Surprise New CEOs
learn about events after the fact. You hear concerns and dissenting views through the grapevine rather than directly. Surprise Four: You Are Always Sending A Message Warning signs: Employees circulate stories about your behavior that... View Details
- Web
Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School
Message Donation Experiment By: Katerina Linos, Laura Jakli & Melissa Carlson 2021 | American Political Science Review 115, no. 1 As government welfare programming contracts and NGOs increasingly assume core aid functions, they must... View Details