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Show Results For
- All HBS Web
(1,228)
- People (5)
- News (449)
- Research (535)
- Events (5)
- Multimedia (17)
- Faculty Publications (169)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details
- Web
HBR Classics - Alumni
Five Messages Leaders Must Manage , John Hamm The Power of Talk , Deborah Tannen Transforming Corner - Office Strategy into Frontline Action Decision-Making Conquering a Culture of Indecision , Ram Charan Stop Making Plans Start Making... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details
- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
punch messages into their BlackBerries. Their fingers are too big to enable accurate typing—they'd be more than happy with a voice-recognition algorithm that's only 80% accurate. Not surprisingly, disruptive ideas stand a small chance of... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
question-and-answer format that’s accessible for everyone from C-suite executives to business students. It covers a wide range of topics, from the basics of ethical behavior and legal liabilities to the cultivation of best practices and the role of whistleblowers. One... View Details
Keywords: by Lane Lambert
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
fact of the matter is there are all these subtle messages that young African American professionals get that tell them that they're not quite good enough. They don't measure up. They don't deserve to be where they need to be. We have to... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
benefits from Principals Connect; they seemed to feel that something was being imposed on them from outside. Outside? Hallquist was starting in her home community where everyone knew her. She had to hone her message and tell the right... View Details
Keywords: by Sean Silverthorne
- 08 Feb 2022
- Research & Ideas
Silos That Work: How the Pandemic Changed the Way We Collaborate
meetings, email communication, and Teams messages once a company-wide work-at-home order was issued in early 2020, the paper says. Group members come and go Researchers also analyzed the rate of churn, or the coming and going of members... View Details
Keywords: by Jay Fitzgerald
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us... View Details
Keywords: by Jim Heskett
Social Strategies That Work
Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
obvious risk of uncontrolled messaging, but the authors report that the rewards of inclusion often outweigh the risks. A traditional command-and-control company will filter a bunch of top-down messages through the communications... View Details
Keywords: by Carmen Nobel
- Web
Logging In - Research Computing Services
session," click "Create a new GNOME virtual desktop” and click "Continue." On the next few pages leave the default setting and check "Don't show this message again." The virtual desktop then appears. Congrats. You are now on one of two... View Details
- Web
Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School
as charities. Despite the blurred distinction, all mission-driven start-ups will eventually face a stark choice about which legal structure to adopt, and they need to make it carefully, because it’s hard to undo . Fundraising for Stigmatized Groups: A Text View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
So using the short-form video. Yes, get out there in the traditional spaces, but also use the video camera in everybody's pocket to reinforce the message that you're trying to send. DM: The book culminates in a chapter that focuses on... View Details