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- All HBS Web (667)
- Faculty Publications (145)
- 01 Apr 1996
- News
New Releases
Technology, Inc. Except for Risk Management, each book includes a collection of cases along with expository text and spreadsheets that guide the reader toward mastery of techniques related to the cases. Risk Management offers a collection... View Details
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and social media... View Details
Keywords: Deborah Blagg
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
have to figure out how do you build a business model. Are media rights going to be the way we monetize? What role do ticket sales have? How do we think about where we host events? How do we think about how to foster talent?” There’s a lot... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ground pork patty with barbecue sauce, onions, and pickles. Although pork supplies are steady, the McRib has been continually taken off the market and reintroduced—always for a limited time—over the past three decades. Ashlee Yingling, of McDonald's View Details
Keywords: Re: Michael I. Norton
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
black rights offers a firsthand view of the debates, boycotts, marches, and negotiations that would change the face of race relations in Chicago and the United States at large. Think Inside the Box: Discover the Exceptional Business... View Details
- Web
Marketing AI Guidelines | About
engage with AI for marketing purposes, caution is equally important. These guidelines are intended to set boundaries on the sanctioned uses of AI in our marketing activities. Current Uses of Marketing Related AI at HBS Generating... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
position. Now, “it’s the CEO, not the company, weighing in on the issues,” says Toffel, who is also Faculty Chair of the HBS Business and Environment Initiative. “Second, it’s conducted in public—it’s not related to backroom dealing,... View Details
Keywords: by Michael Blanding
- 01 Sep 2011
- News
Whale Wars
Thoren Photo courtesy Beth Thoren Related Links View video of confrontations in the Southern Ocean Have you noticed that when you live in a big city long enough, your thoughts can struggle to travel further than the building in front of... View Details
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social protests, Pons says the intense View Details
Keywords: by Sean Silverthorne
- 30 Mar 2020
- Research & Ideas
Readers Ask: I Need Tips for Working at Home
Instagram and look for the “Office Hours” story series. You can also follow HBS Working Knowledge on Twitter (@HBSWK) and Facebook. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details
Keywords: by Kristen Senz
- 18 Aug 2020
- Blog Post
4 Ways to Make Your Company Conversations Count
about your interview process, and social media links. Help students do the research before walking in your virtual door and conversations will be meaningful rather than simply informative. Another great way to engage with students and get... View Details
Keywords: All Industries
- 01 Dec 2007
- News
A View from the Top
Relations Bill Sahlman, who quizzed each recipient at a late September event held for the benefit of hundreds of first-year MBA students packing Burden Auditorium. Sahlman opened the discussion with this stumper: What is your greatest... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
says. “People are questioning the full-time roles they are in, and they want to be more flexible. At the same time, remote opportunities are increasing, which is an accelerator for everything related to portfolio careers and a... View Details
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
paper was written by Nikhil Naik, a Prize Fellow at Harvard University; Scott Duke Kominers, the Harvard Business School MBA Class of 1960 Associate Professor; Edward L. Glaeser, the Fred and Eleanor Glimp Professor of Economics at Harvard University; and MIT View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
of IGOs that focus on economic issues, but also on those with social and cultural mandates. This demonstrates that relational governance is important and feasible in the global context and for the most risky transactions. Finally we... View Details
Keywords: Martha Lagace
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive... View Details
Keywords: Martha Lagace
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
activities can be located inside a firm or across firm boundaries. In the latter case, activities may involve customers, suppliers, partners, or other stakeholders. Accompanying the physical value chain is a related information value... View Details
Keywords: by Lynda M. Applegate
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne