Meaning - Publications - Faculty & Research

11 Apr 2013
News

Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’

30 Mar 2023
Video

Recognizing Market Failure and Options to Address It

November 1991 (Revised April 2002)
Background Note

Note on Foreign Currency Swaps

Provides descriptive background about the development of an international market for currency swaps and, by means of a detailed example, instructs readers in the determination of swap flows and all-in costs of financing using market swap rates. A rewritten version of... View Details

Keywords: Currency

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June 1991 (Revised March 1995)
Case

Becton Dickinson (D): Strategic Human Resource Management Profiling

By: Michael Beer

Describes a strategic human resource management process applied at the business unit and corporate level. The purpose of the process is to provide a means for aligning human resource management policies and practices with strategy and to hold managers accountable for... View Details

Keywords: Change Management; Human Resources; Business or Company Management; Strategic Planning; Corporate Strategy; Health Industry

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18 May 2007
Working Paper Summaries

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel; Entertainment & Recreation; Media & Broadcasting

February 2008 (Revised July 2008)
Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States

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10 May 2013
News

The “Alternative” Spring Break

23 Sep 2019
News

Measuring the Effects of Loan Forgiveness

19 Apr 2018
News

4 Ways to Improve Your Content Marketing

Career Coach

Doug Lester

a career. Coaching sessions with Doug can range from broadly conceptual, touching on issues related to meaning in work and life, to highly focused and tactical, including formulating effective networking strategies and following through... View Details

Keywords: Auto/Transportation/Logistics; Consumer Products; Education; Emerging Markets; Entertainment / Media; Entrepreneurship; Government; Health Care; Hospitality; Insurance; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Technology

17 Jan 2014
News

Micromanagement won’t deliver value says business guru

02 Oct 2013
News

Clay Christensen: The Wrong Kind of Innovation

25 Jul 2017
News

Travel Podcasts for Summer Trips

25 Mar 2022
News

Joseph Fuller: Skill-based Hiring, Harvard Business School, and the Future of Learning

Research Summary

Overview

By: Jill J. Avery

I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details

12 PM – 4:30 PM EST, 26 Feb 2022
Virtual Programming

Adelante 2022 Authentically "YO"!

Adelante is a Latinx professional conference that brings together the Latinx community across Harvard, Boston, and the United States. This year, the conference kicks off a year-long celebration of the 22nd anniversary of the Latino Student Organization (LASO) at... View Details

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

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October 2001
Supplement

R&R

By: Howard H. Stevenson and Amy Blitz

Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience,... View Details

Keywords: Entrepreneurship; Business Startups; Cost; Social and Collaborative Networks; Experience and Expertise

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28 Jul 2010
News

It is not easy to compete with kirana stores

1995
Article

The Positive Impact of Creative Activity: Effects of Creative Task Engagement and Motivational Focus on College Student's Learning

By: R. Conti, T. M. Amabile and S. Pollack

This study assessed the effectiveness of engaging students in a creative activity on a topic as a means of encouraging an active cognitive set toward learning that topic area. This technique was examined in three motivational contexts. Before reading a short... View Details

Keywords: Creativity; Cognition and Thinking; Behavior; Performance; Motivation and Incentives; Training

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