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Show Results For
- All HBS Web
(832)
- News (134)
- Research (616)
- Events (8)
- Multimedia (1)
- Faculty Publications (276)
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- Web
Globalization - Faculty & Research
the leaders within such organizations more effective political brokers. To test this argument, I propose a shift-share instrument that measures the exposure of Brazilian local labor markets to exogenous changes in exports. By View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
painfully." “Lean startups don't try to scale up the business until they have product market fit, a magical event-more easily recognized in retrospect than in the moment-when they finally have a solution that View Details
- 23 Mar 2023
- Blog Post
Arla Foods: How Sustainable Can A Dairy Company Be?
and alternatives are gaining prominence. Our Remaining Questions: The Future of the Dairy Industry Future Growth While growth in Arla’s existing markets has been flat, the company is expanding into emerging View Details
- Blog
Eight Steps to Board Success for Female Executives
will be valued by the company. Be realistic about whether you are a good match for at least some of what the company is seeking. Step 2: Prepare Your Personal Elevator Pitch You will need materials that describe who you are as a potential... View Details
- 17 May 2016
- First Look
May 17, 2016
subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are... View Details
Keywords: Sean Silverthorne
- 01 Feb 1999
- News
Too Much of a Good Thing?
- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a business-cycle reality by economic thinkers... View Details
Keywords: Garry Emmons
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psychologists already know a lot about what triggers privacy... View Details
Keywords: Sean Silverthorne
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
the rainbow. . . . Bath-tubs are both streamline and softly pink.” 12 Early market surveys, conducted by research pioneers like Daniel Starch, a Harvard Business School professor and author of The Principles of Advertising (The University... View Details
- Web
Design Thinking Course | HBS Online
professional experiences and backgrounds and create stronger collaboration dynamics to heighten their approach to innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
are social creatures, after all—we need connection to survive. But with global cultures in flux and the post-pandemic digital age, shadow epidemics of anxiety and loneliness are on the rise. Plus, the old rules of “decorum” don’t match... View Details
- 25 May 2010
- First Look
First Look: May 25
Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show... View Details
Keywords: Martha Lagace
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
- 27 May 2022
- Blog Post
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023
learning on the job would be the best way for me to learn about the key drivers of a business. And yet, after some time on the job, I started to see that there were several areas of the company that I couldn't quite contribute to, including View Details
- 27 May 2014
- First Look
First Look: May 27
http://bit.ly/BuySocialzStrategyBook August 2013 Marketing Letters Structural Models of Complementary Choices By: Berry, Steven, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, et al.... View Details
Keywords: Sean Silverthorne
- Web
1929: The Great Crash - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
the 1920s Research Links Site Credits 1929: The Great Crash Unique historical materials in Harvard University collections throw light on the role of the regional exchanges in the stock market crash of 1929, and the regulation of the... View Details
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
beneath the radar," they really mean "taking advantage of asymmetries of motivation." Disruptive markets start among customers that appear to the incumbent to be either undesirable or nonexistent. The initial absolute size... View Details
- 27 Feb 2006
- Research & Ideas
When Rights of First Refusal Are a Bad Deal
economics, and market design, was that the right was structured as what he terms a Before and After Right of First Refusal (BA-ROFR). The right holder is offered an initial deal by the asset owner—the landlord offers to sell the flat to... View Details