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Show Results For
- All HBS Web
(839)
- News (139)
- Research (619)
- Events (8)
- Multimedia (1)
- Faculty Publications (277)
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details
Keywords: Dina Gerdeman
- Web
Research Design - Impact Investments
markets investments where standardized disclosures can be obtained through public filings, information on these private companies’ finances is limited. Given the size and expected growth of the impact investing market, it is critical to... View Details
- 27 May 2022
- Blog Post
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023
learning on the job would be the best way for me to learn about the key drivers of a business. And yet, after some time on the job, I started to see that there were several areas of the company that I couldn't quite contribute to, including View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
beneath the radar," they really mean "taking advantage of asymmetries of motivation." Disruptive markets start among customers that appear to the incumbent to be either undesirable or nonexistent. The initial absolute size... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psychologists already know a lot about what triggers privacy... View Details
Keywords: Sean Silverthorne
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
reservation. With Marriott, it’s a manual system with software sprinkled in to make human processes more effective. But Airbnb is fundamentally digital. And that means every human bottleneck is pushed out. You have algorithms matching... View Details
Keywords: by Dina Gerdeman
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
painfully." “Lean startups don't try to scale up the business until they have product market fit, a magical event-more easily recognized in retrospect than in the moment-when they finally have a solution that View Details
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 17 May 2016
- First Look
May 17, 2016
subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are... View Details
Keywords: Sean Silverthorne
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
- 23 Mar 2023
- Blog Post
Arla Foods: How Sustainable Can A Dairy Company Be?
and alternatives are gaining prominence. Our Remaining Questions: The Future of the Dairy Industry Future Growth While growth in Arla’s existing markets has been flat, the company is expanding into emerging View Details
- Web
Design Thinking Course | HBS Online
innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
http://papers.nber.org/papers/w14360 Stable Many-to-Many Matchings with Contracts Authors:Bettina-Elisabeth Klaus and Markus Walzl Abstract We consider several notions of setwise stability for many-to-many View Details
Keywords: Martha Lagace
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
are social creatures, after all—we need connection to survive. But with global cultures in flux and the post-pandemic digital age, shadow epidemics of anxiety and loneliness are on the rise. Plus, the old rules of “decorum” don’t match... View Details
- 25 May 2010
- First Look
First Look: May 25
Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show... View Details
Keywords: Martha Lagace
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
the rainbow. . . . Bath-tubs are both streamline and softly pink.” 12 Early market surveys, conducted by research pioneers like Daniel Starch, a Harvard Business School professor and author of The Principles of Advertising (The University... View Details
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and furniture with larger online... View Details
- 27 Sep 2011
- First Look
First Look: September 27
learning and governance process. Implications for organization and leadership development and corporate governance are discussed. Read the paper: http://www.emeraldinsight.com/books.htm?chapterid=1937908&show=pdf Markets as Networks:... View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
http://bit.ly/BuySocialzStrategyBook August 2013 Marketing Letters Structural Models of Complementary Choices By: Berry, Steven, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, et al.... View Details
Keywords: Sean Silverthorne