Marketplace - Publications - Faculty & Research

01 Dec 2022
News

Action Plan: To the Letter

marketplace differently. Monotype got its name from the Lanston Monotype Machine Company, a printing machine manufacturer and type foundry in Philadelphia, established in 1887. Today, in addition to the thousands of fonts and trademarks... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

Citation

Educators

Purchase

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

meaningful time spent preparing meals with family and friends—not just a $10,000 restaurant-quality stove. Creating, marketing, and selling the "killer app" product that captures that meaningful quality in an increasingly crowded, noisy View Details

Keywords: by Julia Hanna; Consumer Products

Web

Entrepreneurship Course Online | HBS Online

Entrepreneurship Essentials introduces participants to the entrepreneurial journey from finding an idea to gaining traction in the marketplace to raising capital for a venture. Participants learn an overarching framework—People,... View Details

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

as well. What kind of “life” will experimentation have outside high tech? What do you think? Original Post “Test, then invest” is an increasingly common saying among entrepreneurs and those who finance their startups. The idea is simple: Fast, inexpensive tests in the... View Details

Keywords: by James Heskett; Technology

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position... View Details

Keywords: by Martha Lagace

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

carbon costs were paid for by the producers. MT: Right. It strikes me that perhaps the closest analogy to what you're doing in the marketplace in the US are these opt up electricity deals that in many places around the country you can opt... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

for new brands to stand out in a crowded marketplace as a result of the innovative or compassionate ways they are responding to the virus outbreak, with 37 percent of consumers indicating that they had recently started using a new brand... View Details

Keywords: by Jill Avery and Richard Edelman

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

who devise new strategies but fail to underpin them with detailed plans for marketplace execution. Emergent strategies are only as good as their execution. Sound execution requires not only attention to detailed planning, but adaptability... View Details

Keywords: by Martha Lagace

20 Jan 2023
News

Free Spirits

find an alternative that he loved as much as the real deal. In Walker, he found an award-winning brewer who recognized the opportunity in the marketplace and was up for the challenge—against the advice of everyone in the industry, as the... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

new book, Rethinking the MBA: Business Education at a Crossroads. Employing a wealth of interviews and quantitative data, their book takes the first comprehensive approach in decades to examine the evolving MBA marketplace and its threats... View Details

Keywords: by Martha Lagace; Education

22 Sep 2008
News

Bailout's rules and processes are key

02 Dec 2008
News

How the ascent of money led to crisis

12 Dec 2008
News

Shrinking your gift footprint

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

finding homes for dogs and vice versa. The Wagaroo website describes the company as “a team of fun humans with years of dog experience and a desire to create a healthier, happier marketplace for matching dogs and people.” “We can help... View Details

Keywords: by Carmen Nobel; Retail

06 Nov 2008
News

New frugality shows up in retail figures

Article

Lone Wolves in Infinite, Discrete Matching Markets

By: Ravi Jagadeesan

In finite two-sided matching markets, the Lone Wolf Theorem guarantees that the same set of agents remains unmatched in all stable outcomes. I show by example that this assertion is not true in infinite, discrete markets. However, despite the fact that the Lone Wolf... View Details

Keywords: Lone Wolf Theorem; Strategy-proofness; Marketplace Matching