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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details
Keywords: by Robert S. Kaplan
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

  PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging View Details
Keywords: Sean Silverthorne
  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 View Details
Keywords: Sean Silverthorne
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psychologists already know a lot about what triggers privacy... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

This marketing strategy attracted interest not only from users, which constituted one side, but also from content providers and app developers, which constituted the other side. Transaction platforms For... View Details
Keywords: by Martha Lagace
  • January 2022 (Revised December 2022)
  • Case

TotalEnergies’ Investment in Hyzon Motors

By: Vikram S. Gandhi and David Lane
In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,... View Details
Keywords: Business Units; Communication Intention and Meaning; Renewable Energy; Venture Capital; Growth and Development Strategy; Market Design; Standards; Commercialization; Investment Portfolio; Market Transactions; Energy Industry; Financial Services Industry; Transportation Industry; Europe; New York (city, NY)
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  • 29 Oct 2013
  • First Look

First Look: October 29

to everyday transactions like selling a house, buying a car, or landing a new contract. Wheeler also draws lessons on agility and creativity from fields like jazz, sports, theater, and even military science. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 02 Jul 2013
  • First Look

First Look: July 2

positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the View Details
Keywords: Anna Secino
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising... View Details
Keywords: Sean Silverthorne
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned repeatedly to her husband to talk... View Details
Keywords: by Sean Silverthorne; Auto
  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

noon; moments later hedge funds are buying or selling. They've added a new dynamic to the market that is reflected in the enormously increased volume of stock transactions and in the very greatly shortened... View Details
Keywords: by D. Quinn Mills
  • Web

Globalization - Faculty & Research

Globalization Globalization December 2014 Article Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World By: Paul M. Healy , George Serafeim , Suraj Srinivasan and Gwen Yu We examine how... View Details
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

show that, even in a world with perfect capital markets and without differences in innate ability, wealthy parents invest, on average, more in their offspring than poorer ones. As a result, persistence of economic status is higher at the... View Details
Keywords: Dina Gerdeman
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details
Keywords: Martha Lagace
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

ones; and they need to make it safe and sufficiently simple to participate in the market, as opposed to transacting outside of the market, or having to engage in costly and risky strategic behavior. I'll draw on recent examples of View Details
Keywords: Martha Lagace
  • Blog

Leading Successful Digital Transformation

growth. For example, digital banking allowed DBS bank of Singapore to expand into India with a fully digital bank—a market it could not compete in previously. Similarly, J.P. Morgan used blockchain technology to introduce Onyx, a new... View Details
  • Web

Research - Private Capital Project

Research Research February 2025 Case Blue Owl Financing of Ping Identity By: Victoria Ivashina and Srimayi Mylavarapu In the fall of 2022, Blue Owl Capital's investment committee evaluated a potential investment in the technology sector. The proposed View Details
  • Web

Research Design - Impact Investments

The third focus area of the project will undertake a joint statistical project with the U.S. Census Bureau to better quantify the implications of the growing impact investing market. An outsized majority of impact investing transactions... View Details
  • 22 Sep 2023
  • News

Capital Connection

Vernon Beckford (MBA 2013) saw the gap almost immediately. From the beginning of his career in commercial real estate finance—first at Credit Suisse and then later at CW Capital and Global Atlantic Financial Group—Beckford observed Wall Street’s obsession with... View Details
Keywords: Margie Kelley; Real Estate
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service