Filter Results:
(606)
Show Results For
- All HBS Web
(875)
- People (1)
- News (164)
- Research (606)
- Events (4)
- Multimedia (1)
- Faculty Publications (229)
Show Results For
- All HBS Web
(875)
- People (1)
- News (164)
- Research (606)
- Events (4)
- Multimedia (1)
- Faculty Publications (229)
Sort by
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
machines that took up more than twenty square feet of scarce factory floor space at the semiconductor facility. Teradyne engineers knew that CMOS technology could enable tighter integration of the test system architecture. With this advance, the entire system could be... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
January 2017 Review of Financial Studies Being Surprised by the Unsurprising: Earnings Seasonality and Stock Returns By: Chang, Tom Y., Samuel M. Hartzmark, David H. Solomon, and Eugene F. Soltes Abstract—We present evidence consistent with View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief View Details
Keywords: Sean Silverthorne
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
Summing Up Where are the leaders that can help elephants avoid a stall? Like a good case study, this month's question divided respondents nearly down the middle on the question of whether or not organizations naturally "stall" because their View Details
Keywords: by Jim Heskett
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and... View Details
- 19 Mar 2006
- Research & Ideas
Unlocking Your Investment Capital
size of the company's assets? The management of financial risks is not just a matter of "protecting" the firm against adverse events. A: As an accounting identity, the total value and the total risk of the assets of the firm... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to... View Details
Keywords: by Nancy O. Perry
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
advice. He suggested that the company test and refine its business model by initially focusing on one payment operation, for parking tickets, in one U.S. city. The entrepreneurs almost bit off his head. "The leader in this market... View Details
Keywords: by Walter Kuemmerle
- 02 Jun 2010
- First Look
First Look: June 2
stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details
Keywords: Martha Lagace
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
decrease, allowing the club to increase the number of memberships it offers. Q: What do you think of price-optimization software? Can software effectively gauge the market and maximize profit margins? What would you recommend to business... View Details
Keywords: by Manda Mahoney
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
- 07 Aug 2012
- First Look
First Look: August 7
Roundtable. These findings are consistent with the view that financial markets placed a positive value on shareholder access, as implemented in the SEC's 2010 Rule. The Size and Composition of Corporate... View Details
Keywords: Sean Silverthorne
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
says Coles, who has used the simulation in the elective course Managing Networked Businesses and the doctoral course Market Design. "The goal was to provide a classroom experience that would allow students to really see the impact of... View Details
- 09 Mar 2010
- First Look
First Look: March 9
calculate breakeven, and charts and graphs that help visualize the results. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/510080-PDF-ENG Marketing Analysis Toolkit: Market View Details
Keywords: Martha Lagace
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
the right size for apparel products they are considering. Some sites offer "fit calculators" to help consumers translate their measurements into sizes. Others (for example, Public Technologies Multimedia) offer more... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the... View Details
- 07 Jul 2014
- Research & Ideas
Banning Big-box Stores Can Hurt Local Retailers
reduction in applications for retail superstore construction. There was a big decrease in the average size of stores that belonged to large retail chains, such as Tesco or Asda, a British subsidiary of Walmart. Yet large retail chains... View Details