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  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

declined by about a third at a time when the general market had seen large increases. Factors contributing to these declines were lower-priced competition and a younger customer segment that could afford... View Details
Keywords: by James Heskett; Auto
  • April 2013 (Revised November 2013)
  • Case

Growing Financial Services in India: Aditya Birla Financial Services Group

By: Paul M. Healy and Rachna Tahilyani
Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details
Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India
Related
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell? After KFC was chastised by the... View Details
Keywords: by Sean Silverthorne
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707451 CircleLending, Inc. 2006 Harvard Business School Case 206-137 CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and... View Details
Keywords: Martha Lagace
  • 20 Jan 2023
  • News

Free Spirits

year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether... View Details
Keywords: Martha Lagace
  • November 2023 (Revised April 2025)
  • Case

Norse Atlantic Airways

By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
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  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven... View Details
Keywords: by Danielle Kost
  • 01 Mar 2016
  • First Look

March 1, 2016

market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space,... View Details
Keywords: Sean Silverthorne
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

ways that avoid the mistakes of industrial policies in the past. Empirical evidence is also mixed with some recent work suggesting that much of the potential and for export growth and export diversification into more attractive market... View Details
Keywords: by Christian Ketels
  • 22 Mar 2011
  • First Look

First Look: March 22

return predictability is due to segmentation between nominal and inflation-indexed bond markets but find no evidence in either the U.S. or in the U.K. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • July 2011 (Revised September 2012)
  • Case

Industrial Metrology: Getting In-Line? (A)

By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
Related
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer segment was the... View Details
Keywords: by Sean Silverthorne
  • 17 Jan 2019
  • Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

will evaluate innovative strategies to create new marketplaces and opportunities, we will examine the key challenges in competing with large incumbent firms, and how incumbents can defend their market shares. We are going to discuss... View Details
  • 12 Feb 2020
  • Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

transactions. In this short intensive program, faculty will evaluate innovative strategies to create new marketplaces and opportunities, examine the key challenges in competing with large incumbent firms, and show how incumbents can defend their View Details
  • 25 May 2010
  • First Look

First Look: May 25

done many novel things to educate the market about the value of premium organic and Fairtrade chocolate, Zotter consolidated its market position within the premium segment of... View Details
Keywords: Martha Lagace