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Show Results For
- All HBS Web
(672)
- News (74)
- Research (535)
- Events (3)
- Multimedia (3)
- Faculty Publications (338)
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
- Article
Red Light States: Who Buys Online Adult Entertainment?
By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
- November 2023 (Revised April 2025)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised April 2025.)
- 22 Mar 2011
- First Look
First Look: March 22
return predictability is due to segmentation between nominal and inflation-indexed bond markets but find no evidence in either the U.S. or in the U.K. Download the paper:... View Details
Keywords: Sean Silverthorne
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe... View Details
Keywords: by Hong Luo and Alberto Galasso
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa... View Details
- 01 Mar 2016
- First Look
March 1, 2016
market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space,... View Details
Keywords: Sean Silverthorne
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
declined by about a third at a time when the general market had seen large increases. Factors contributing to these declines were lower-priced competition and a younger customer segment that could afford... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707451 CircleLending, Inc. 2006 Harvard Business School Case 206-137 CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and... View Details
Keywords: Martha Lagace
- Web
Case Studies - Social Impact Collaboratory
investments that generated positive environmental and social impacts alongside healthy financial returns and had already invested in PEG’s Series A round the previous year. Should BHI commit to the Series B round? Key Themes: Investing in emerging View Details
- 27 Mar 2007
- First Look
First Look: March 27, 2007
microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether... View Details
Keywords: Martha Lagace
- 17 Jan 2019
- Blog Post
MBA Curriculum Spotlight: Short Intensive Programs (SIPs)
will evaluate innovative strategies to create new marketplaces and opportunities, we will examine the key challenges in competing with large incumbent firms, and how incumbents can defend their market shares. We are going to discuss... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
- July 2011 (Revised September 2012)
- Case
Industrial Metrology: Getting In-Line? (A)
By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer segment was the... View Details
Keywords: by Sean Silverthorne
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
ways that avoid the mistakes of industrial policies in the past. Empirical evidence is also mixed with some recent work suggesting that much of the potential and for export growth and export diversification into more attractive market... View Details
Keywords: by Christian Ketels
- 25 May 2010
- First Look
First Look: May 25
done many novel things to educate the market about the value of premium organic and Fairtrade chocolate, Zotter consolidated its market position within the premium segment of... View Details
Keywords: Martha Lagace
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven... View Details
Keywords: by Danielle Kost
- 12 Feb 2020
- Blog Post
Trying Out New Career Options with SIPs (Short Intensive Programs)
transactions. In this short intensive program, faculty will evaluate innovative strategies to create new marketplaces and opportunities, examine the key challenges in competing with large incumbent firms, and show how incumbents can defend their View Details
- 06 Jun 2008
- What Do You Think?
Why Don’t Managers Think Deeply?
belonging or exclusion), resource (providing survival), and control—describe 70 percent of our inner feelings. The objective is to find deep metaphors that individuals share in common (a true market segment... View Details
Keywords: by Jim Heskett