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  • Web

Seminars & Conferences - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events... View Details
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

much more limited application. Early diffusion was accordingly rapid in these narrower applications but limited in scope until tractor technology generalized. The sequence of diffusion is consistent with a model of research and... View Details
Keywords: Dina Gerdeman
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 2016
  • Book

Institutions, Institutional Change and Economic Performance in Emerging Markets

By: Lakshmi Iyer
Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"... View Details
Keywords: Property Rights; Economic Policy; Political Economy; Emerging Markets; Economic Growth; Government and Politics; Business and Government Relations
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  • May 2025
  • Article

Transaction Cost Economics in the Digital Economy: A Research Agenda

By: Frank Nagle, Robert Seamans and Steve Tadelis
Transaction cost economics theory explains when it is more efficient for a transaction between two parties to occur across the market or within an organization. How does transaction cost economics apply in the digital economy, which relies on digital transactions? In... View Details
Keywords: Transaction Cost Economics; Digital Economy; Economics; Cost; Markets; Research; Digital Transformation
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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

require. “Without a soul, without human insight, the capabilities of the machine will be limited,” a group of 13 marketing scholars write in their working paper, Soul and Machine (Learning), which takes a high-level view of the present... View Details
Keywords: by Kristen Senz
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)

By: Rakesh Khurana
This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense... View Details
Keywords: by James Heskett
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift Abstract—In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have... View Details
Keywords: Sean Silverthorne
  • Research Summary

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
  • Web

Published Materials - Creating Emerging Markets

Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991 By: Sudev Sheth, Geoffrey Jones and Morgan Spencer 23 APR 2021 Working Paper Faculty Research Spiritual Philanthropy in Emerging View Details
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

evidence consistent with market participants perceiving staggered boards to be value reducing. Amihud and Stoyanov (2016) (AS2016) contests these findings, reporting some specifications under which the results are not statistically... View Details
Keywords: Sean Silverthorne
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

research organizations that partnered with business groups and regulatory bodies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53310 The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit... View Details
Keywords: Sean Silverthorne
  • Web

Business, Government & the International Economy - Faculty & Research

globalization proceeds. Recent Publications Liz Truss and the Thatcher Legacy: Markets and Fiscal Dominance in the United Kingdom By: Rafael Di Tella May 2025 | Teaching Note | Faculty Research Citation... View Details
  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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  • 01 Jun 2002
  • News

The Mind Speaks, Marketers Listen

word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the first patented View Details
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

Our most popular stories are those that help readers become better managers and outstanding leaders. Here are our most-read stories and faculty research papers in 2019. Tell us in the comment section below what you thought were the most... View Details
Keywords: by Sean Silverthorne
  • 13 Dec 2019
  • News

How Influencers Are Making Over Beauty Marketing

  • Web

Who We Are | Research Associates

Who We Are Research Associates share a sense of intellectual curiosity, strong interpersonal skills, and proven abilities to analyze and problem-solve. Play Learn more about Research Associates at HBS video... View Details