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  • 10 Feb 2015
  • First Look

First Look: February 10

entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing Intelligence Review Beyond... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • Program

Family Office Wealth Management—Virtual

gaps Explore the full range of investment opportunities Apply frameworks for evaluating unique investment opportunities for family real estate, niche assets, emerging markets, public market ideas, and startup/venture-backed investments... View Details
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

firm, forcing the firm to lower its prices. If the open source developers' intrinsic motivation is high enough, they will develop software regardless of eventual market dynamics. If the open source product is available first, all View Details
Keywords: Martha Lagace
  • June 2009 (Revised November 2010)
  • Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
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    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

    Keywords: financial services
    • Web

    Apply to PRIMO - Doctoral

    Program for Research in Markets & Organizations Apply to PRIMO 2ms HOW TO APPLY Applications for PRIMO 2025 have now closed. Applications for PRIMO 2026 will open in late Fall. All files must be uploaded as pdf files through the online... View Details
    • November, 2016
    • Article

    Fixing Discrimination in Online Marketplaces

    By: Ray Fisman and Michael Luca
    Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
    Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
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    • Research Summary

    Business and Low Income Sectors: The Creation of Economic and Social Value

    In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
    • October 2003 (Revised January 2016)
    • Exercise

    The BCPC Internet Strategy Team: An Exercise

    By: Amy C. Edmondson and Laura Feldman
    This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
    Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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    • Summer 2013
    • Article

    A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

    By: Robert G. Eccles and George Serafeim
    One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
    Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
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    • 26 Jun 2023
    • Research & Ideas

    Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

    marketers think of the customer experience like a play in three acts—pre-purchase, purchase, and post-purchase. However, research by De Freitas and fellow researchers looked more holistically at the customer journey and found that most... View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • Program

    Transforming Customer Experiences

    operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop operations and service features... View Details
    • Web

    Program Requirements - Doctoral

    degree are required to complete two case-based HBS MBA courses. Research Seminars Students are required to attend and participate in seminars throughout their program. TOM Unit Seminars . TOM students are expected to attend this weekly... View Details
    • Program

    Building a Legacy

    opportunities Apply frameworks for evaluating unique investment opportunities for family real estate, niche assets, emerging markets, public market ideas, and startup/venture-backed investments Determine whether (and how) to pursue... View Details
    • September 1990 (Revised January 1992)
    • Case

    Procter & Gamble Japan (A)

    By: Michael Y. Yoshino
    Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details
    Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
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    • Program

    Agribusiness Seminar

    and manage risks arising from climate change and environmental pressures Assess strategies for entering and competing international markets Identify ways to build the resilience and flexibility needed to thrive in an evolving industry... View Details
    Keywords: Agriculture; Agriculture
    • Web

    Program Details - Doctoral

    Program for Research in Markets & Organizations Program Details 1ms Program Dates The dates for Summer 2025 will be between June 2025 - August 2025. Program Eligibility PRIMO is open to continuing students (rising sophomores, juniors, or... View Details
    • December 1986 (Revised March 1991)
    • Supplement

    Caterpillar-Komatsu in 1986

    By: Christopher A. Bartlett
    Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details
    Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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