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Publications

Publications

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    • All HBS Web  (1,001)
      • Faculty Publications  (420)

      Machine LearningRemove Machine Learning →

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      • Article

      Don’t Let an AI Failure Harm Your Brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
      Citation
      Related
      De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review (in press).
      • Teaching Interest

      Empirical Technology and Operations Management Course

      By: Himabindu Lakkaraju
      I taught a set of lectures on "Introduction to Machine Learning for Social Scientists" as part of this required course for first year PhD students. This module familiarizes students with all the basic concepts in machine learning, their implementations, as well as the... View Details
      • Forthcoming
      • Article

      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
      • Teaching Interest

      Harvard Business Analytics Program: Operations and Supply Chain Management

      By: Dennis Campbell
      Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
      • Forthcoming
      • Article

      Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

      By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
      Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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      Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming). (Pre-published online March 24, 2025.)
      • Teaching Interest

      Interpretability and Explainability in Machine Learning

      By: Himabindu Lakkaraju

      As machine learning models are increasingly being employed to aid decision makers in high-stakes settings such as healthcare and criminal justice, it is important to ensure that the decision makers correctly understand and consequent trust the functionality of these... View Details

      • Research Summary

      Making Machine Learning Models Fair

      By: Himabindu Lakkaraju
      The goal of this research direction is to ensure that the machine learning models we build and deploy do not discriminate against individuals from minority groups. View Details
      • Research Summary

      Making Machine Learning Models Interpretable

      By: Himabindu Lakkaraju
      I work on developing various tools and methodologies which can help decision makers (e.g., doctors, managers) to better understand the predictions of machine learning models. View Details
      • Research Summary

      Making Machine Learning Robust to Adversarial Attacks

      By: Himabindu Lakkaraju
      The goal of this research is to ensure that machine learning models that we build and deploy are not easily susceptible to attacks by adversarial or malicious entities. View Details
      • Teaching Interest

      Overview

      By: Mitchell B. Weiss
      Public entrepreneurship, entrepreneurship, leadership, business and government, cities, artificial intelligence View Details
      Keywords: Public Entrepreneurship; Leadership; Business And Government; Artificial Intelligence; Entrepreneurship; Innovation and Invention; Innovation Leadership; Collaborative Innovation and Invention; Public Sector; City; AI and Machine Learning
      • Teaching Interest

      Overview

      By: V.G. Narayanan
      I teach accounting to MBA students, executives, and Harvard Extension School students. I teach topics from both financial and managerial accounting. I also train professors in teaching by the case method. View Details
      Keywords: Financial Accounting; Management Accounting; Case Method Teaching; Corporate Governance; Customer Relationship Management; AI and Machine Learning; Health Industry; Education Industry; Banking Industry; India; North America
      • Research Summary

      Overview

      By: Prithwiraj Choudhury
      Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of Work. In... View Details
      Keywords: Geography; Mobility; Migration; Multinational; Productivity; Crucible Experiences; Machine Learning; Geographic Location; Technology Industry; India; United States; China
      • Research Summary

      Overview

      By: Isamar Troncoso
      Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details
      • Research Summary

      Overview

      By: Himabindu Lakkaraju
      I develop machine learning tools and techniques which enable human decision makers to make better decisions. More specifically, my research addresses the following fundamental questions pertaining to human and algorithmic decision-making:

      1. How to build... View Details
      Keywords: Artificial Intelligence; Machine Learning; Decision Analysis; Decision Support
      • Research Summary

      Overview

      By: Shunyuan Zhang
      Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging... View Details
      • Research Summary

      Overview

      By: Srikant M. Datar
      Professor Datar has several research and course development interests. His initial areas of research interest were in cost management and management control, strategy implementation and governance. Over the last few years his areas of interest are management education,... View Details
      • Research Summary

      Overview

      By: Ashley V. Whillans
      Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
      • Research Summary

      Overview

      By: Kris Johnson Ferreira
      Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
      Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
      • Research Summary

      Understanding the Limitations of Model Explanations

      By: Himabindu Lakkaraju
      The goal of this research is to understand how adversaries can exploit various algorithms used for explaining complex machine learning models with an intention to mislead end users. For instance, can adversaries trick these algorithms into masking their racial and... View Details
      • Article

      Unregulated Emotional Risks of AI Wellness Apps

      By: Julian De Freitas and Glenn Cohen
      We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms
      Citation
      Related
      De Freitas, Julian, and Glenn Cohen. "Unregulated Emotional Risks of AI Wellness Apps." Nature Machine Intelligence (in press).
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