Publications

Profile

Margo Cramer

intellectually fulfilling, "it wasn't a degree that took me in any specific direction." Immediately after graduation, Margo worked as a merchandising team and sales account manager at Commando, a women's luxury apparel brand.... View Details

Keywords: Nonprofit/Government/Education; Retail/Hospitality

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

December 2006
Case

Vipp A/S

By: Robert D. Austin and Daniela Beyersdorfer

Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details

Keywords: Supply Chain Management; Creativity; Product Design; Luxury; Brands and Branding

Profile

Jillian Dorans

case method throws you straight into the deep end. This is the best possible preparation for my internship and my career 20 years from now. As business leaders, we won't always have the luxuries of ample preparation time or taking the... View Details

Keywords: Services; Consulting

Profile

Yubo Cui

and its Chinese stakeholders. In a joint venture with BYD Auto, Daimler was determined to develop and manufacture an affordable electric car. “Our goal was to make it a family car, not a luxury toy,” says Yubo. “We worked ridiculously... View Details

Keywords: Manufacturing/Energy

Profile

Stephen Temple

launched a boutique consulting practice. Before beginning at HBS, he pursued a lifelong dream of living and working in France, where he served a client in the wine and hospitality industries, bringing strategic marketing and design insights to a local Champagne... View Details

Keywords: CPG; Consulting

01 Dec 2014
News

Customizing Couture Online

flash-sale site Gilt Groupe. Today, luxury shoppers, once uncertain about the Internet, see it as a way of “accessing special things,” Magnúsdóttir says. More Retail Revolutions Sparking the Flash Sale Gilt Groupe founders Alexis Maybank... View Details

Keywords: April White; fashion; Professional Services

December 1999
Case

Sendwine.com

By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara

Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry

14 May 2013
Blog Post

Exploring new opportunities at HBS

startup approximately 10% of the size of our entire RC class. Prior to joining the startup, I had a slightly more traditional occupation working on the Loyalty Marketing team at a national luxury retailer (which, yes, did require me to... View Details

Keywords: Technology

25 Aug 2009
First Look

First Look: August 25

examines, in particular, Dior's innovative strategy to combine a high-fashion business in Paris with a ready-to-wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other luxury products. The... View Details

Keywords: Martha Lagace

01 Sep 2017
News

Futures Made Bright Through Opportunity

opportunities they never thought they could.” Sheila Kyarisiima (MBA/MPA 2017) Affording MBA Students the Luxury of Choice When Liang Wu (MBA 2018) talks about being interested in entrepreneurship, he draws parallels to his experience as... View Details

Keywords: Management of Companies and Enterprises; Management

21 Apr 2015
First Look

First Look: April 21

house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's ready-to-wear,... View Details

Keywords: Carmen Nobel & Sean Silverthorne

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details

Keywords: by Sean Silverthorne

June 2005
Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han

Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details

Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula