Publications

March 1995 (Revised October 1995)
Case

U.S. Airline Industry in 1995, The

Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated... View Details

Keywords: Industry Growth; Competitive Advantage; Air Transportation Industry; United States

03 Nov 2010
Working Paper Summaries

How Did Increased Competition Affect Credit Ratings?

Keywords: by Bo Becker & Todd Milbourn; Financial Services

June 2024 (Revised March 2025)
Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details

Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

it. Those emotions are deep-seated from an evolutionary standpoint. “From a survival perspective, we are risk-averse,” she says. “Just as we are interested in other people thinking well of us. Long ago, rejection by the group could, in fact, View Details

Keywords: by Michael Blanding

Research Summary

"Pricing Practices and Market Power in International Cellular Telephone Markets" (with Dana Nunn)

As the cellular telephone market continues to grow throughout the globe, countries must determine how to best promote market growth and innovation while protecting consumers and ensuring competitive rates. The conventional wisdom has been that introducing competition... View Details

March 2003 (Revised July 2004)
Case

Sustainable Development at Shell (A)

Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into... View Details

Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry

Article

The Future of Economic, Business, and Social History

By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry

Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details

Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America

Find at Harvard

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

randomly assigned prospects on a tier system that gave highest priority to the most experienced leads with the best academic records. The average applicant was 42 years old with 18 years of work experience. About two-thirds of them had... View Details

Keywords: by Rachel Layne

November 2001 (Revised October 2004)
Case

IBM Network Technology (A)

By: Michael L. Tushman and Robert C Wood

An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details

Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry

21 Oct 2014
First Look

First Look: October 21

Publisher's link: http://hbr.org/product/aligning-strategy-and-sales-the-choices-systems-and-behaviors-that-drive-effective-selling/an/11964-HBK-ENG October 2014 Oxford University Press Leading Sustainable Change: An Organizational... View Details

Keywords: Sean Silverthorne

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

May 2021 (Revised September 2021)
Case

CPE and SUS Environmental: You've Got to Know When to Hold 'Em

By: Josh Lerner and Franko Jira

In July 2016, Di Yang and Grace Guo of the leading Chinese private equity group CPE faced a dilemma—a happy dilemma, but a challenge nonetheless. CPE’s investment in the waste-to-energy firm SUS Environment had proved to be exceedingly successful. This success had... View Details

Keywords: Decision Choices and Conditions; Private Equity; Financial Liquidity; Investment Return; Growth and Development

August 2011 (Revised May 2012)
Case

Haier: Taking a Chinese Company Global in 2011

By: Tarun Khanna, Krishna G. Palepu and Phillip Andrews

In 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. Describes Haier's rise over three decades from a defunct refrigerator factory in China's Qingdao... View Details

Keywords: Business Growth and Maturation; Global Strategy; Expansion; Diversification; Emerging Markets; Consumer Products Industry; Manufacturing Industry; China

January 2024
Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details