Johnson ＆ Johnson - Publications - Faculty & Research - Harvard Business School

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13 Apr 2017
News

Navy Destroyer Named After HBS Alumnus

secretary of defense for installations and logistics during the Johnson Administration, and a commissioned lieutenant in the Navy during World War II. Admiral John Richardson, chief of naval operations, spoke at the ceremony, while Paul’s... View Details

19 Aug 2024
News

Quantum Leap

a company that was established in Elmsford in 1983 by refugees from IBM’s superconducting electronics division, and which was chaired until 2012 by veteran venture capitalist Pitch Johnson (MBA 1952). Hypres’s scientists and engineers,... View Details

Robert W. Johnson, Jr.

Johnson established J&J management policies, including the “credo,” which still exists today. He decentralized the company during the 1930s by dividing it into a number of small divisions, each responsible for a few products. As part... View Details

Keywords: Healthcare

March 2018
Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson

IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details

Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America

January 2017 (Revised December 2019)
Case

Philips: The Shift to Value

By: Rajiv Lal and Scott Johnson

Keywords: Smart Connected Products; Internet Of Things; Healthcare

February 2014
Teaching Note

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Kristin Johnson

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

February 2014 (Revised April 2014)
Background Note

Incentives at the Bangladesh Rural Advancement Committee (BRAC)

By: Nava Ashraf and Kristin Johnson

Keywords: Community Health Workers; Motivation and Incentives; Health Care and Treatment; Health Industry; Bangladesh

June 2011 (Revised July 2012)
Case

Reversing the AMD Fusion Launch

By: Elie Ofek and Ryan Johnson

AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry

Web

Buildings & Cities - Business & Environment

has embraced our solutions to reduce water wastage in a city that is facing severe water shortages.” Juan Pablo Del Valle HBS MBA 2001 Chairman of the Board, Orbia Claire Broido Johnson HBS MBA 2002, CEO, CBJ Energy “I’m developing new... View Details

06 Apr 2015
Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

programs with mental health, companies can both address stigmas and provide coping strategies to address issues before they become chronic problems. Johnson & Johnson has created a culture in which... View Details

Keywords: by Michael Blanding; Health; Air Transportation

March 2014
Background Note

Setting Price Effectively

By: Nava Ashraf and Kristin Johnson

Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details

January 2014
Teaching Note

Evaluating Microsavings Programs: Green Bank of the Philippines (A), (B) and (C)

By: Nava Ashraf and Kristin Johnson

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Philippines

March 2011 (Revised January 2013)
Teaching Note

ProPublica (TN)

By: Michel Anteby and Ryan Johnson

Teaching Note for #410-140. View Details

Keywords: Markets; Finance; Competency and Skills; Knowledge; Nonprofit Organizations; Resource Allocation; Decision Choices and Conditions; Journalism and News Industry

March 2018 (Revised January 2020)
Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details

Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

December 2011 (Revised May 2012)
Supplement

Nike Football: World Cup 2010 (B)

By: Elie Ofek and Ryan Johnson

Keywords: Sports; Sports Industry

May 2011 (Revised January 2013)
Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson

Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details

Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa

March 2010 (Revised May 2013)
Supplement

Foreign Direct Investment and Ireland's Tiger Economy (B)

By: Laura Alfaro and Matthew Johnson

Keywords: Foreign Direct Investment; Northern Ireland

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