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Show Results For
- All HBS Web
(1,809)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 04 Aug 2023
- Blog Post
Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture
MS/MBA program of the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Business School and Harvard Griffin Graduate School of Arts and Sciences, Sabin is developing direct air... View Details
- 01 Oct 2013
- First Look
First Look: October 1
http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy,... View Details
Keywords: Sean Silverthorne
- Web
Faculty - Creating Emerging Markets
Bajaj Rohit Deshpande Baker Foundation Professor Sebastian S. Kresge Professor of Marketing, Emeritus Research Interests : corporate culture , customer focus , ethics Interviews Brinda Somaya Lillete Dubey Ronnie Screwvala Shyam Benegal Shabana Azmi Walter View Details
- 14 Mar 2023
- In Practice
What Does the Failure of Silicon Valley Bank Say About the State of Finance?
other banks who have been experiencing a slow withdrawal of customer deposit balances. This is quickly being investigated by investors and regulators. Erik Stafford is the John A. Paulson Professor of... View Details
- Web
Advisory Board - Entrepreneurship
Venkatesh Narayanamurti, Harvard University Venkatesh ("Venky") Narayanamurti is Dean of Engineering and Applied Sciences and the John A. and Elizabeth S. Armstrong Professor of Engineering and Applied... View Details
- April 1993 (Revised April 2006)
- Case
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details
Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- September 2014 (Revised February 2015)
- Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details
Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- May 2018
- Case
Sagacity Tea: What Direction for Growth?
By: John A. Quelch and Amy Handlin
Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details
Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions
Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018.
- June 2014 (Revised September 2014)
- Case
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch and Carin-Isabel Knoop
To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details
Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia
Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
- September 2018
- Case
Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
- Web
Globalization - Faculty & Research
Faculty Geoffrey G. Jones Christopher A. Bartlett Tarun Khanna John A. Quelch Lynn S. Paine Louis T. Wells Ray A.... View Details
- 21 Jun 2023
- Blog Post
Building a Better World: The Harvard Builders Club
2022) and Tomer Avni (MS/MBA 2022) We – Yarden and Tomer – are graduates of Harvard’s MS/MBA Engineering Sciences program. The program was founded in 2018 by Harvard Business School and Harvard John A.... View Details
- 01 Jun 2023
- News
Curb Appeal
solid waste is managed in the Big Apple. “I think you have with her a very creative and innovative public servant,” says Steven A. Cohen, an authority on waste management in New York City who is the former director of the Research Program... View Details
- 06 Nov 2012
- First Look
First Look: November 6
Disappearing Association Between Governance and Returns Authors: Lucian A. Bebchuk, Alma Cohen, and Charles C.Y. Wang Publication: Journal of Financial Economics (forthcoming) Abstract The correlation between governance indices and... View Details
Keywords: Sean Silverthorne
- Web
Campaign Leadership Committee - Alumni
Kraft MBA 1965 Jeannie Bachelor Lavine MBA 1992 Jonathan S. Lavine MBA 1992 Jay O. Light DBA 1970 John H. McArthur MBA 1959, DBA 1963 John A. Paulson MBA 1980 Arthur Rock MBA... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
Authors:David E. Bell and Mary L. Shelman Publication:Harvard Business Review 89, no. 11 (November 2011) An abstract is unavailable at this time. Read the article: http://hbr.org/2011/11/kfcs-radical-approach-to-china/ar/1 Tax Policy and the Efficiency of U.S. Direct... View Details
Keywords: Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
Raffaella Sadun, and John Van Reenen Abstract For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find... View Details
Keywords: Sean Silverthorne