Publications

Web

Advisory Board - Entrepreneurship

Venkatesh Narayanamurti, Harvard University Venkatesh ("Venky") Narayanamurti is Dean of Engineering and Applied Sciences and the John A. and Elizabeth S. Armstrong Professor of Engineering and Applied... View Details

Web

Teacher Profiles - Case Method Project

History, Honors US Government AL Julie Albrecht St. Paul's Episcopal School Mobile, AL IA John Alden Williamsburg Jr-Sr High School Williamsburg, IA VT Aimee Alexander North Country Union High School Newport, VT NJ Andy Allard Union... View Details

Web

Faculty - Creating Emerging Markets

Interviews Rahul Bajaj Rohit Deshpande Baker Foundation Professor Sebastian S. Kresge Professor of Marketing, Emeritus Research Interests : corporate culture , customer focus , ethics Interviews Lillete Dubey Ronnie Screwvala Shyam Benegal Shabana Azmi Walter View Details

April 1993 (Revised April 2006)
Case

Colgate-Palmolive Co.: The Precision Toothbrush

By: John A. Quelch

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details

Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

September 2014 (Revised February 2015)
Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details

Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States

01 Jun 2023
News

Curb Appeal

Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

10 Jan 2012
First Look

First Look: January 10

Raffaella Sadun, and John Van Reenen Abstract For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find... View Details

Keywords: Sean Silverthorne

06 Nov 2012
First Look

First Look: November 6

Disappearing Association Between Governance and Returns Authors: Lucian A. Bebchuk, Alma Cohen, and Charles C.Y. Wang Publication: Journal of Financial Economics (forthcoming) Abstract The correlation between governance indices and... View Details

Keywords: Sean Silverthorne

03 Feb 2015
First Look

First Look: February 3

drive this reaction. February 2015 Perspectives on Psychological Science When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries By: Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely,... View Details

Keywords: Sean Silverthorne

June 2014 (Revised September 2014)
Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop

To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details

Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia

Web

Globalization - Faculty & Research

Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024. More Publications Faculty Geoffrey G. Jones Christopher A. Bartlett Tarun Khanna View Details

01 Nov 2011
First Look

First Look: Nov. 1

Authors:David E. Bell and Mary L. Shelman Publication:Harvard Business Review 89, no. 11 (November 2011) An abstract is unavailable at this time. Read the article: http://hbr.org/2011/11/kfcs-radical-approach-to-china/ar/1 Tax Policy and the Efficiency of U.S. Direct... View Details

Keywords: Sean Silverthorne

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels