Publications
Publications
Show Results For
- All HBS Web
(1,832)
- Faculty Publications (848)
- February 2006
- Article
Mixed Motives and Racial Bias: The Impact of Legitimate and Illegitimate Criteria on Decision-making.
By: Michael I. Norton, Samuel R. Sommers, Joseph A. Vandello and John M. Darley
- January 2006 (Revised September 2007)
- Case
Bentington Industries
By: David Ager and John A. Davis
Describes the situation facing Paul Bentington, the president, CEO, and member of the owning family of BIND, PLC, a large and successful family-owned engineering consulting firm in London. Bentington's sister and brother, both of whom are owners of the firm, confront... View Details
- December 2005
- Teaching Note
Nectar: Making Loyalty Pay (TN)
By: John A. Deighton
Keywords: Food and Beverage Industry
- September 4, 2005
- Article
Expert View: America's Big-Hitters Must Stop Playing Hardball
By: John A. Quelch
- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films
By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
- July 2005 (Revised April 2009)
- Case
Real Madrid Club de Futbol (Multimedia)
By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
- June 2005
- Supplement
Hancock Land Company and Hancock Lumber Company (DVD)
By: John A. Davis, Dwight B. Crane, Kelly Mulderry and Jay W. Lorsch
- June 2005
- Supplement
Hancock Land Company and Hancock Lumber Company (VHS Video)
By: John A. Davis, Dwight B. Crane and Jay W. Lorsch
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage