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Show Results For
- All HBS Web
(842)
- People (1)
- News (191)
- Research (577)
- Events (4)
- Multimedia (1)
- Faculty Publications (261)
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- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' View Details
Keywords: by James Heskett
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
economy. For starters, Luca and Edelman suggest evaluating whether profile pictures provide any necessary information to the customer. "For instance, ask yourself what useful information you learn from looking at the Airbnb host's face,"... View Details
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web site for more recall information.... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
with a wide range of game types, China’s largest social networking service provider with several of the largest social networking applications in the world, and China’s favorite Internet portal. It was... View Details
Keywords: Sean Silverthorne
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of the learning content themselves at no cost. Codecademy's... View Details
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
strategies—external aids like Internet blockers, nicotine patches, and swear jars. At the same time, studies show that few people use these supportive strategies. Why? “We know these kinds of strategies are helpful, and we know they tend... View Details
Keywords: by Michael Blanding
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
Wedgwood to Dell. Before leading a wide-ranging discussion that dipped into topics such as cultural literacy, the impact of the Internet, and the continuing importance of traditional communications channels, Koehn provided an historical... View Details
Keywords: by James E. Aisner
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
comprehend what they may mean. But other times I know I need help. This is one of those times. Just two decades ago, we didn't have Google and other information sources; storage constraints would not have permitted Google to provide... View Details
Keywords: Re: James L. Heskett
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
leapfrogged U.S. advances. In this dynamic environment, detailed insights such as those developed by Lane and other HBS scholars are essential to understanding the realities of doing business. They provide what Asia-Pacific Initiative... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
could be less high-tech than a trash can,” he remembers. When he met with company managers, however, they broke the news that they were transitioning to expand their connected software offering and provide Wi-Fi and other hi-tech... View Details
- 19 Jul 2011
- First Look
First Look: July 19
still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and... View Details
Keywords: Sean Silverthorne
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
company’s well-publicized problems. After all, Google can now provide an Oxford dictionary definition of the Metaverse as “a virtual reality space in which users can interact with a computer-generated environment and other users.” It has... View Details
Keywords: by James Heskett
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning concept that View Details
Keywords: by James Heskett
- 06 Jan 2010
- What Do You Think?
Is a Stringent Climate Change Agreement a Pot of Gold?
Winkelmann pointed out, such agreements can be changed, providing little assurance that a "context" for change can be maintained long enough to allow entrepreneurs to earn a sufficient payout. Zach Allen argued, in a sense, that... View Details
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an April morning known as "Super... View Details
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
not only through MOOCs (massive open online courses) but also such things as 3-D printing of products. An important driver is the Internet of Things that connects information about everything and everybody on a real-time basis, View Details
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics firms, View Details
Keywords: by James K. Sebenius
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
venture, such as long-haul ships for Columbus or the Internet and telecom infrastructure for Skype. During his research and course development, Kerr focused on three key pieces for LGV cases: identifying case examples of larger trends and... View Details
- 08 Jan 2001
- What Do You Think?
Have We Extended the Boundaries of the Firm Too Far?
standards of the Internet and willing to transfer databases to a "rival supplier" in the event of an unsatisfactory relationship (Joshua Doherty), and those maintaining a highly focused in-house R&D capability while... View Details
Keywords: by James Heskett