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    • All HBS Web  (3,117)
      • Faculty Publications  (634)

      International MarketingRemove International Marketing →

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      • December 2007 (Revised December 2008)
      • Case

      China Netcom: Corporate Governance in China (A)

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty
      With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program... View Details
      Keywords: Corporate Governance; State Ownership; Public Ownership; Financial Markets; Capital Markets; Telecommunications Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Ning Xiangdong, and Tracy Manty. "China Netcom: Corporate Governance in China (A)." Harvard Business School Case 308-027, December 2007. (Revised December 2008.)
      • November 2007
      • Class Lecture

      The Baby Business (FSS)

      By: Debora L. Spar
      In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Policy; Demand and Consumers; Business and Government Relations; Business and Stakeholder Relations; Genetics; Societal Protocols; Commercialization; Biotechnology Industry; Health Industry
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      Spar, Debora L. "The Baby Business (FSS)." Harvard Business School Class Lecture 708-701, November 2007.
      • 2007
      • Book

      Entrepreneurship and Global Capitalism

      By: G. Jones and Rohit Daniel Wadhwani
      These volumes demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, the authors show that historical knowledge can challenge widely accepted... View Details
      Keywords: History; Diasporas; Economic Systems; Globalized Economies and Regions; Globalized Firms and Management; Cultural Entrepreneurship; Entrepreneurship; Cross-Cultural and Cross-Border Issues
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      Jones, G. and Rohit Daniel Wadhwani, eds. Entrepreneurship and Global Capitalism. Northampton, MA: Edward Elgar Publishing, 2007.
      • September 2007
      • Case

      Metro International S.A.

      By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
      Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the... View Details
      Keywords: Business Model; Business Strategy; Competitive Strategy; Digital Marketing; Advertising; Expansion; Globalized Firms and Management; Journalism and News Industry; Spain
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      Khanna, Tarun, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen, and Anders Sjoman. "Metro International S.A." Harvard Business School Case 708-429, September 2007.
      • August 2007
      • Case

      Lightspeed Venture Partners -- International Expansion

      By: Krishna G. Palepu and Alison Berkley Wagonfeld
      Looks at various international expansion models for a venture capital firm based in Silicon Valley. Lightspeed Venture Partners believed that India had tremendous potential for venture capital returns--the question was how best to tap into that potential while also... View Details
      Keywords: Venture Capital; Expansion; Investment Return; Global Strategy; Emerging Markets; Investment; International Finance; Organizational Structure; India; Israel
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      Palepu, Krishna G., and Alison Berkley Wagonfeld. "Lightspeed Venture Partners -- International Expansion." Harvard Business School Case 108-010, August 2007.
      • 2007
      • Working Paper

      Optimal Reserve Management and Sovereign Debt

      By: Laura Alfaro and Fabio Kanczuk
      Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However, given the sovereign's willingness-to-pay incentive problems, reserve accumulation may reduce sustainable debt levels. In addition, assuming... View Details
      Keywords: Sovereign Finance; Borrowing and Debt; Financial Liquidity; International Finance; Emerging Markets; Mathematical Methods
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      Alfaro, Laura, and Fabio Kanczuk. "Optimal Reserve Management and Sovereign Debt." NBER Working Paper Series, No. 13216, July 2007.
      • 2007
      • Working Paper

      Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends

      By: Mihir A. Desai and Dhammika Dharmapala
      This paper investigates how taxes influence portfolio choices by exploring the response to the distinctive treatment of foreign dividends in the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA). JGTRRA lowered the dividend tax rate to 15% for American equities... View Details
      Keywords: Equity; Financial Markets; International Finance; Investment Portfolio; Government Legislation; Taxation; United States
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      Desai, Mihir A., and Dhammika Dharmapala. "Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends." NBER Working Paper Series, No. 13281, July 2007.
      • May 2007 (Revised August 2007)
      • Case

      Prediction Markets at Google

      By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
      In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details
      Keywords: Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology
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      Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
      • May 2007 (Revised March 2010)
      • Case

      Maria Sharapova: Marketing a Champion (A)

      By: Anita Elberse and Margarita Golod
      In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
      Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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      Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
      • May 2007
      • Article

      Capital Flows and Capital Goods

      By: Laura Alfaro and Eliza Hammel
      Studying the relation between equity market liberalization and imports of capital goods, we examine one channel through which international financial integration can promote growth. For the period 1980–1997, we find that after controlling for other policies and... View Details
      Keywords: Cash Flow; Equity; Financial Markets; Economy; Distribution Channels; Machinery and Machining; Capital
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      Alfaro, Laura, and Eliza Hammel. "Capital Flows and Capital Goods." Journal of International Economics 72, no. 1 (May 2007): 128–150. (Link to working paper version.)
      • April 2007
      • Case

      Schibsted

      By: Bharat N. Anand and Sophie Hood
      In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
      Keywords: Transition; Product Launch; Organizational Change and Adaptation; Adaptation; Competitive Advantage; Media and Broadcasting Industry; Scandinavia
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      Anand, Bharat N., and Sophie Hood. "Schibsted." Harvard Business School Case 707-474, April 2007.
      • April 2007 (Revised June 2008)
      • Background Note

      AmorePacific

      By: Elie Ofek and Kerry Herman
      Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
      Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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      Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
      • March 2007 (Revised October 2008)
      • Case

      The Vancouver 2010 Olympics

      By: Anita Elberse, Catherine Anthony and Joshua Callahan
      It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details
      Keywords: Globalized Markets and Industries; Social Marketing; Business and Government Relations; Business and Stakeholder Relations; Conflict and Resolution; Sports; Public Administration Industry; Sports Industry; Vancouver
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      Elberse, Anita, Catherine Anthony, and Joshua Callahan. "The Vancouver 2010 Olympics." Harvard Business School Case 507-049, March 2007. (Revised October 2008.)
      • March 2007 (Revised May 2012)
      • Case

      PRG-Schultz International

      By: Paul W. Marshall and James Weber
      PRG-Schultz will run out of cash within a couple of months unless the new CEO can reduce costs and restructure the company's debt. PRG was the dominant market leader in the audit recovery industry. The industry consisted of firms which employed accounting professionals... View Details
      Keywords: History; Organizational Change and Adaptation; Leadership; Restructuring; Cost Management; Insolvency and Bankruptcy; Borrowing and Debt; Accounting Audits; Accounting Industry
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      Marshall, Paul W., and James Weber. "PRG-Schultz International." Harvard Business School Case 807-126, March 2007. (Revised May 2012.)
      • 2007
      • Working Paper

      Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry

      By: Minyuan Zhao and Juan Alcacer
      Despite the many advantages offered by technology clusters, firms located in them face the risk of losing valuable knowledge to nearby competitors. In this study, we argue that multi-location firms strategically organize their R&D activities to appropriate the value of... View Details
      Keywords: Information Technology; Industry Clusters; Innovation and Invention; Geographic Location; Competitive Strategy; Globalization; Semiconductor Industry
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      Zhao, Minyuan, and Juan Alcacer. "Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry." Michigan Ross School of Business Working Paper, No. 1091, March 2007. (Available at SSRN.)
      • March 2007
      • Article

      The Internal Markets of Multinational Firms

      By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.
      Keywords: Markets; Business Ventures
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      Desai, Mihir A., C. Fritz Foley, and James R. Hines Jr. "The Internal Markets of Multinational Firms." Survey of Current Business 87, no. 3 (March 2007).
      • March 2007 (Revised June 2007)
      • Case

      Wal-Mart, 2007

      By: David B. Yoffie and Michael Slind
      In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company... View Details
      Keywords: Competition; Management Practices and Processes; Rural Scope; Human Resources; Problems and Challenges; Organizational Change and Adaptation; Globalized Firms and Management; Marketing Strategy; Growth Management; Urban Scope; Retail Industry; United States
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      Yoffie, David B., and Michael Slind. "Wal-Mart, 2007." Harvard Business School Case 707-517, March 2007. (Revised June 2007.)
      • January 2007
      • Case

      Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart

      By: James K. Sebenius and Ellen Knebel
      Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding... View Details
      Keywords: Marketing; Negotiation; Distribution Channels; Partners and Partnerships; Sales
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      Sebenius, James K., and Ellen Knebel. "Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart." Harvard Business School Case 907-011, January 2007.
      • November 2006 (Revised January 2007)
      • Case

      Habitat for Humanity International in South Africa

      By: Nicolas P. Retsinas, Arthur I Segel and Nelson Hioe
      In March 2006, Larry English, Director of Program Design and Innovation for Habitat for Humanity International Africa and the Middle East, was reflecting on a large development project in Durbin that had stalled. Notwithstanding global attention led by former President... View Details
      Keywords: Partners and Partnerships; Investment; Innovation Strategy; Emerging Markets; Social Entrepreneurship; Poverty; Property; Projects; South Africa; Middle East
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      Retsinas, Nicolas P., Arthur I Segel, and Nelson Hioe. "Habitat for Humanity International in South Africa." Harvard Business School Case 207-016, November 2006. (Revised January 2007.)
      • November 2006 (Revised May 2007)
      • Background Note

      International Capital Markets and Sovereign Debt: Crisis Avoidance and Resolution

      By: Laura Alfaro and Ingrid Vogel
      Successive economic crises of the 1990s and early 2000s intensified focus on reform of the "international financial architecture." Because many of these crises involved defaults on sovereign bonds, an important component of the discussion revolved around the... View Details
      Keywords: Capital; Markets; Sovereign Finance; Conflict and Resolution; Financial Crisis
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      Alfaro, Laura, and Ingrid Vogel. "International Capital Markets and Sovereign Debt: Crisis Avoidance and Resolution." Harvard Business School Background Note 707-018, November 2006. (Revised May 2007.)
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