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Show Results For

  • All HBS Web  (1,415)
    • People  (2)
    • News  (328)
    • Research  (956)
    • Events  (7)
    • Multimedia  (4)
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← Page 21 of 1,415 Results →
  • September 2003 (Revised May 2006)
  • Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
Citation
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Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

Abstract—Preparing students for the consequential ethical decisions that they will face in their careers is among the most difficult tasks of management education. I describe some of these challenges based on my book Why They Do It: View Details
Keywords: Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

soccer ball inside Harvard Stadium during his visit. (Image credit: Evgenia Eliseeva) Like Beckham, Messi has proven himself to be the kind of talent around which businesses can build. After Messi signed with the Paris Saint-Germain team... View Details
Keywords: by Avery Forman; Sports
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

definite advance over the arbitrary overhead allocations done by traditional standard cost systems, many companies abandoned ABC or updated their model only infrequently, because of the high time and cost associated with re-estimating the... View Details
Keywords: by Sarah Jane Gilbert
  • Program

Leading and Building a Culture of Innovation

chief technology officers, chief information officers, and chief HR executives Leaders from corporate strategy, finance, legal, human resources, marketing, manufacturing, customer service, and sales Individuals and teams are welcome to... View Details
  • 08 Mar 2011
  • First Look

First Look: March 8

  PublicationsConcentrating on Governance Authors:Dalida Kadyrzhanova, and Matthew Rhodes-Kropf Publication:Journal of Finance (forthcoming) Abstract This paper develops a novel trade-off view of corporate governance. Using a simple model... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

be incompatible with the recurring sales model DataXu wanted to implement. Will DataXu need to change its sales organization, pricing approach, or hiring criteria to sell the... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

company's superior productivity and market share gain in Brazil's cosmetics, fragrances, and toiletries (CF&T) industry. By 2009, Natura's direct sales business model generated income for over 1 million... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

subconscious biases and attempt to get them to view certain prices as attractive and fair. The tactics range from offering tiered pricing options to old standby sales techniques, such as buy one, get one free. “Perceptions matter, so... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

A company might take an OpenAI model and fine-tune it, that is, customize it using their proprietary data as a company, and then you start providing your model for sale to... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

insider stock purchases are significantly greater after SOX than before. Abnormal trading volumes around filings of insider sales are also greater post-SOX on average, but... View Details
Keywords: Martha Lagace
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

literally is no book. He keeps you on the edge of your seat.” For the annual Black & Gold Day Spring Football Game in April 2023, despite snow, a sellout crowd filled the stands for a game broadcast live by ESPN, a first for CU. Merchandise View Details
Keywords: by Avery Forman; Sports
  • Web

Courses - Entrepreneurship

for making those decisions. We will also introduce a range of specific tools—including business model design, lean testing, and customer and channel analytics—that are particularly relevant to entrepreneurs, as well as introduce students... View Details
  • 23 Nov 1999
  • Research & Ideas

What’s Your Strategy for Managing Knowledge?

worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used... View Details
Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting
  • 18 Feb 2014
  • First Look

First Look: February 18

processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details
Keywords: Sean Silverthorne
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest.... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results... View Details
  • August 1997
  • Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
Citation
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Related
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
  • Web

Great American Business Leaders of the 20th Century - Leadership

9 million (largest number since first decade) Baby boomers age Hispanics become fastest-growing minority Population grows from 250 million to 281 million Influence: Medium-High 1900 19 Model T Plastic Safety razor Widespread use of steam... View Details
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