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  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • 25 Aug 2022
  • News

September 2022 Alumni and Faculty Books

United States in 2021. The Juneteenth Story provides an accessible introduction for kids to learn about this important American holiday. The Changing C-Suite: Executive Power in Transformation By José Luis Alvarez (PhD OB 1991) View Details
  • 2024
  • Working Paper

Old Moats for New Models: Openness, Control, and Competition in Generative AI

By: Pierre Azoulay, Joshua L. Krieger and Abhishek Nagaraj
Drawing insights from the field of innovation economics, we discuss the likely competitive environment shaping generative AI advances. Central to our analysis are the concepts of appropriability—whether firms in the industry are able to control the knowledge generated... View Details
Keywords: Technological Innovation; AI and Machine Learning; Open Source Distribution; Policy
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  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

School—Gary Pisano, David Upton, and Steven Wheelwright—show how a well-designed operations function can become a strategic competitive weapon. Their book is titled Operations, Strategy, View Details
Keywords: by Martha Lagace
  • 1982
  • Article

Correlates of Deficient Consumer Environments: The Case of the Elderly

By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
Keywords: Consumer Behavior; Age; Information
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  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

transforms the experts' probabilities into their corresponding information states, then linearly combines these information states, and finally... View Details
Keywords: Dina Gerdeman
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • 29 Jul 2002
  • Research & Ideas

Time Pressure and Creativity: Why Time is Not on Your Side

real-time information on these individuals, the teams, and their work, in a relatively unobtrusive way, was to have the participants fill out an electronic "Daily Questionnaire" (DQ) for us. Every... View Details
Keywords: by Sean Silverthorne; Education; Fine Arts
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

Business Model: How to Seize the White Space for Transformative Growth by Mark W. Johnson (MBA 1996) HBR Press In this revised, updated, and newly titled edition of Johnson’s 2010 Seizing the White Space, he... View Details
  • 2024
  • Report

The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

discussion (MD&A) section. Changes in language referring to the executive (CEO and CFO) team, or regarding litigation, are especially informative for future returns. Download working paper:... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an View Details
Keywords: Sean Silverthorne
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

However, we also heard that restaurateurs remained steadfastly committed to their goal of nurturing and nourishing people, providing a place of succor and community in a strange new world. Our conversations... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 07 Apr 2014
  • Research & Ideas

Negotiation and All That Jazz

Wheeler has incorporated concepts and techniques from other arenas where circumstances are in flux and information is imperfect—from military combat View Details
Keywords: by Michael Blanding
  • 22 Apr 2015
  • Op-Ed

Reforming Greece: Myths and Truths

trust the government to do the right thing. Distrust, such as exists between Greece and its creditors, brings harsh measures and a tight leash. This is well established in the literature View Details
Keywords: by George Serafeim
  • Fast Answer

Confronting Climate Change: Risks and Opportunities

Initiative's Twitter HBS Open Knowledge - This open forum by the HBS Digital Initiative aims to build community and expertise around digital transformation and... View Details
  • 2018
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action

By: Carliss Y. Baldwin
The purpose of this chapter is to present analytic tools based on functional maps that can be used to identify investment opportunities and to formulate strategy in large, evolving technical systems. I argue that the points of value creation and value capture in a... View Details
Keywords: Bottlenecks; Information Technology; System; Investment; Opportunities; Strategy
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  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, View Details
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

contemporaries Twain and Whitman, Homer captured the landscape of a rapidly changing country with an artist’s probing insight. His tale is one of America in all its complexity and contradiction, as he... View Details
Keywords: Information; Information
  • 25 Feb 2020
  • News

Q&A: William Kerr and Joseph Fuller

those macro trends and present information in a way that can help business leaders make their best choices. The HBS faculty have always focused on managing technological change, demographics, View Details