Publications

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

cameo. Click to watch. As we watched movie stars, singers, and celebrity chefs sub for Alexa, multiple voice-enabled devices were depicted front and center in the ad’s humorous narrative, which showed a bit of what is at stake in the... View Details

Keywords: Re: Multiple Faculty; Telecommunications

14 Feb 2018
HBS Seminar

Ruomeng Cui, Emory University

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

July 2024
Article

How Artificial Intelligence Constrains Human Experience

By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch

Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details

Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits

28 Feb 2013
Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising

15 Feb 2022
News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

centennial celebrations across HBS that started in 2021. “The goal of the HBS Case Method 100 celebration is to create awareness of this exciting milestone and to encourage alumni, students, staff, and... View Details

Keywords: Margie Kelley

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

"should" items when the impact will be felt in the future. They also talk about their related research on DVD rentals—should I rent the good-for-me documentary An Inconvenient Truth or the... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

productivity requires a large middle class that can afford to consume what is being produced. Solve the economic inequality problem, and we will solve the slow growth problem as well as a lot of other... View Details

Keywords: by James Heskett

01 Jun 2021
What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

show COVID-19’s impact on women’s employment,” March 8, 2021, McKinsey, mckinsey.com. Summing up last month's column CEO activism triggered a debate among those responding to last month’s column, with about... View Details

Keywords: by James Heskett

09 Sep 2015
HBS Seminar

Judith A. Chevalier, Yale University

October 1996 (Revised December 1997)
Case

American Cyanamid (A): Boardroom Response to a Hostile Takeover Offer

American Home Products' (AHP) $9 billion hostile takeover of American Cyanamid (Cyanamid) was the largest mergers and-acquistions transaction in 1994, and made AHP the fourth largest pharmaceutical firm in the United States. At the time of AHP's offer, Cyanamid had... View Details

Keywords: Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Pharmaceutical Industry; United States

2017
Article

Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?

By: Benjamin Handel and Joshua Schwartzstein

Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details

Keywords: Information; Consumer Behavior

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March 2024 (Revised February 2025)
Case

Doing Business in São Paulo, Brazil

By: Laura Alfaro, Hise O. Gibson, Leonard A. Schlesinger and Pedro Levindo

The case gives readers an overview of key factors of doing business in Brazil, including Brazil’s economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the most polarized... View Details

Keywords: Business Cycles; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; International Relations; Political Elections; Taxation; Consumer Behavior; Brazil; Latin America; Sao Paulo

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Picture yourself in the 4th grade. Are you looking up at your teacher as you hand in your math worksheet? Standing on your tip toes to reach the breakfast cereal? Franci Girard (MBA 2016) wasn’t. In the 4th grade, Girard hit her growth... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

problems valuing the business, which seemed at times to resemble more of a holding company or conglomerate than anything else, nor that most consumers barely knew that Unilever as such existed. There was, in... View Details

Keywords: by Geoffrey Jones; Consumer Products

Sunil Gupta

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

Forthcoming
Article

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details

Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception

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